The campaign video highlights gifting challenges and the exchange offer, where customers can trade old, broken, fake, tarnished or unused ornaments for new silver jewellery pieces and vouchers
Bengaluru: GIVA has partnered with stand-up comedian and entrepreneur Anmol Garg, also known as Corporate Babaji, for a campaign built around the workplace tradition of Secret Santa. The collaboration forms part of GIVA’s ongoing Exchange Fest and uses humour to reflect common office experiences linked to gifting during the festive season.
The campaign video features Anmol Garg addressing familiar corporate situations, including previous Secret Santa experiences, salary constraints, appraisal discussions and office gifting norms. Through these references, the narrative builds towards presenting the GIVA Exchange Fest as an option for employees seeking gifting solutions within limited budgets.
The video transitions into a walkthrough of the Exchange Fest, under which customers can exchange old, broken, fake, tarnished or unused jewellery and receive new silver jewellery, along with a Rs 200 voucher per exchanged item. The campaign links the exchange offer to Secret Santa gifting, positioning it as an alternative to conventional office gifts.
Through the collaboration, GIVA aims to connect with working professionals by reflecting workplace behaviour and seasonal gifting habits. The campaign uses humour to link cultural observations with the Exchange Fest, which is being promoted across physical retail locations and digital platforms.
The campaign is live on GIVA’s social media channels, including Instagram, and coincides with the ongoing Exchange Fest across stores. The initiative combines offline retail activity with digital reach to support visibility during the festive period.
GIVA began operations with certified silver jewellery and later expanded into gold and lab-grown diamonds in 2023. The brand opened its first exclusive offline store in Bengaluru in 2022 and has since expanded its retail presence across India.
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