The association highlights how strategic product placement and celebrity engagement can deepen brand trust and visibility for a jeweller
Bhopal: DP Jewellers has a special association with television host and actor Kapil Sharma’s upcoming film ‘Kis Kis Ko Pyar Karoon 2’. For a key scene in the film, lead actor Sharma personally visits the store to select a diamond ring for his girlfriend.
For the movie scene, the actor thoughtfully explores DP Jewellers diamond collection, guided by the store’s expert team through the brand’s signature masterpieces. He reviews various designs and interacts with the key management team, staff and customers, creating a lively atmosphere which reflects the trust and warmth the brand shares with its audience.
The association highlights how strategic product placement and celebrity engagement can deepen brand trust and visibility for a jeweller. By being part of a key romantic moment of a mainstream film and hosting Kapil Sharma in-store, the brand reinforced its positioning as a trusted, aspirational family jeweller while gaining organic exposure to a mass audience. The live store interaction, media attention and celebrity endorsement together converted entertainment into experiential marketing, strengthening emotional connect and recall among both existing and new customers.
Commenting on the association, Vikas Kataria, Promoter, DP Abhushan Ltd., said, “We were delighted to host Kapil and the filming cast at the DP Abhushan Bhopal store in Madhya Pradesh. Moments like these beautifully strengthen the connection we share with our customers across MP, who have trusted us as their family jeweller for generations during their most cherished celebrations, including us in their happiness.”
Sharma’s presence turned an ordinary day into an exciting, memorable experience for delighted shoppers. While engaging with shoppers, Sharma actually spoke about his upcoming film. He lightened the mood with his natural humour, engaging effortlessly with everyone and creating a cheerful, relaxed atmosphere inside the store.
The film-makers selected DP Abhushan as the ideal choice for the scene, going by its 85-year legacy of exquisite craftsmanship and elegance, making it the ideal destination to shop for a diamond ring.
Founded in 1940 under the brand name D.P. Jewellers, D.P. Abhushan Ltd. has been in business for over 85 years. Listed in 2017, the company functions under the fourth generation of the founding family, led by the vision of Late Shri Pannalalji Kataria and his sons.
Today, D.P. Abhushan operates 11 showrooms across Ratlam, Indore, Udaipur, Bhopal, Ujjain, Bhilwara, Kota, Banswara, and has recently expanded to Ajmer, Neemuch, and launched a second showroom in Ratlam. The brand offers a diverse portfolio spanning gold, silver, diamond, and platinum jewellery, with collections celebrating every occasion from weddings and traditional to lightweight, trendy, and signature designs.
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