The new store, which marks the brand’s steady expansion in South India, will house the brand’s signature bridal jewellery and half-saree jewellery
Chennai: PMJ Jewels has launched a new store in Chennai, inviting the city’s customers to experience the brand’s jewellery comprising a crafted collection of over 2,500 designs, from traditional temple gold pieces to modern diamond and gemstone jewellery.
Dinesh Kankaria, Managing Director, PMJ Jewels, said, “PMJ Jewels reflects the rich cultural and historical legacy of South India, through its jewellery and hospitality. Chennai’s enduring traditions beautifully align with the designs we craft here at PMJ Jewels. It is rooted in heritage, shaped by craftsmanship, and filled with emotion. This new store represents a step closer to the generations of families that appreciate the values of authenticity, tradition and artistry, and we will continue to provide them with jewellery that tells the stories of their life celebrations. This store allows us to provide a more sophisticated, personal and memorable shopping experience for our customers in the heart of the city.”
PMJ Jewels has earned its place among the leading names in South India as a provider of bridal jewellery and half-saree jewellery for over six decades. The half-saree collection features designs that connect the stories of generations with present-day outfits and styles, creating a bond of warmth over time spans, as young girls celebrate their transition into womanhood. The bridal collections draw from symbolic elements that define wedding jewellery, from traditional motifs and from nature, reflecting the rituals and relationships that shape this milestone.
PMJ Jewels, a family-owned business, has been crafting jewellery since 1964. The brand is in aggressive expansion mode, having embarked on a plan to strengthen its retail presence in South India. It now has 43 stores across the region.
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