The brand is building on strong online demand for lab-grown diamond jewellery, using a physical storefront – its second one after Kochi -to give customers direct access to its designs
Kozhikode: Naksh, Kerala’s emerging name in lab-grown diamond jewellery, announced the grand opening of a new showroom in Kozhikode, its second one after Kochi, in response to strong consumer demand in the city. Spread across approximately 1,000 sq. ft., the new space marks a significant milestone in the brand’s growth journey and its commitment to making premium lab-grown diamond jewellery more accessible and affordable to customers across Kerala.
The new store offers solitaire engagement rings, necklaces, bracelets, pendants and earrings that perfectly blend new-age technology and traditional fine jewellery.
With this expansion, Naksh strengthens its focus on serving the Kerala market, even as the brand’s strong design philosophy and customer-first approach have positioned it as a preferred choice among young shoppers and modern families. Additionally, the brand’s customer services include design customization, lifetime buyback, exchange guarantee and more, which further instils trust and confidence in consumers visiting the store.
“Calicut (Kozhikode) has always been a key market for us, given the overwhelming response to our online orders from the city,” said Nihar Desai, Founder, Naksh. “Our expansion here is a strategic move to meet the growing demand for sustainable, high-quality, and innovative jewellery. With our new store, we aim to bring a seamless offline experience to our consumers, allowing them to explore our designs in person.”
The Kozhikode showroom follows the success of Naksh’s first store, which opened in Kochi in October, 2024.
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