The new showroom in Sri Vijaya Puram (formerly known as Port Blair) marks a key step in the brand’s strategy to serve growing demand for contemporary jewellery in emerging markets
Sri Vijaya Puram: Omnichannel jewellery brand CaratLane has launched its first store in Sri Vijaya Puram (formerly known as Port Blair), the capital city of the Andaman and Nicobar Islands. The store was inaugurated with the tradition of a coal-breaking ceremony, signifying a new beginning and prosperous times ahead, as the brand welcomed customers to the new store.
Saumen Bhaumik, Managing Director, CaratLane said, “The Port Blair (Sri Vijaya Puram) store is designed to offer a truly immersive and tactile experience. We know jewellery is personal, and our focus is on allowing customers to touch, feel, and try on designs in a beautiful, comfortable setting. This physical connection, combined with our strong online presence, is what makes CaratLane’s omni-channel approach so successful.”
Customers will be able to discover a mix of studded and unstudded designs at the new store, including collections like Butterfly, Aaranya, and Ombré as well as F.R.I.E.N.D.S, Disney, Harry Potter & Peppa Pig collections. The store also has a wide range of popular jewellery segments such as modern mangalsutras, everyday earrings, and cocktail rings. Catering to a wider audience and a variety of occasions, the store will also feature kids jewellery and ample options for gifting.
CaratLane recently launched an exquisite collection Peepal, inspired by the sacred leaf. The inspiration is brought to life through a range of diamonds and green alpanites, carefully cut and set in 14KT and 18KT yellow gold, with hints of green rhodium to evoke the natural elegance of the Peepal leaf. The brand film depicts how culturally significant and rooted peepal has been in Indian heritage. The jewellery reimagines tradition in a luminous, contemporary form that can be worn daily or for special occasions.
Along with a large online jewellery platform, CaratLane operates more than 350 stores nationwide and one internationally in New Jersey.
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