Inaugurated by actor Sushmita Sen, the launch strengthens the brand’s presence across India, taking its store tally to 65
Patna: PNG Jewellers entered the Bihar market with the launch of its first showroom in Patna on December 7, 2025. The store, located on Kankarbagh Main Road, spans 4,000 sq. ft and becomes the brand’s 65th retail outlet in India. The expansion marks the next phase of its eastward movement along the Peshwa route after growing its network in Madhya Pradesh and Uttar Pradesh.
The brand has recorded steady customer interest from Bihar over the years, which led to the decision to establish a presence in the State. The Patna showroom will house the full PNG Jewellers portfolio and dedicated sections for LiteStyle, its lightweight fine jewellery division, and Silvostyle from the House of PNG, its silver jewellery brand. Both categories are planned to grow into independent formats in future.
Customers in Bihar will have access to 15 of the brand’s collections, including Katha, Pratha, Nakshi, Swarajya and Ashirvaad. For buyers in Uttar Pradesh and Bihar, the company has rolled out Tulika, a region-specific line designed to reflect local preferences.
The opening follows a period of strong response across recently launched stores in Uttar Pradesh. Sales in the last two months have been supported by the brand’s range of design-led collections and its focus on purity, transparency and craftsmanship. The annual Mangalsutra Mahotsav, now in its 21st year, continues to be a key driver, offering 500 to 1,000 designs between five grams and 250 grams.
The Patna store was inaugurated by actor Sushmita Sen. She said, “It is wonderful to see a heritage brand like PNG Jewellers bring its artistry and trust to Bihar. The Patna store will give customers access to exquisite designs and a truly welcoming jewellery buying experience.”
Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers,said, “Our expansion into Bihar is a continuation of the historic Peshwa route that shaped our journey across Madhya Pradesh and Uttar Pradesh. Bihar was always on our horizon, not only due to its cultural richness but also because so many of our valued customers in Mumbai come from this State. Patna gives us an opportunity to strengthen that bond and introduce our collections, craftsmanship, and service excellence to a discerning new audience.”
With this launch, PNG Jewellers now operates 65 showrooms across India as it continues to widen its reach in key regions. It also has an international outlet in California, USA.
Retail Jeweller India News
