The campaign introduces the brand’s new wedding collection, Vivaah, and shows that jewellery is not just ornamentation, but something that supports a bride’s confidence
Kolkata: Senco Gold & Diamonds has launched an ad campaign starring brand ambassador Kiara Advani to introduce its new wedding collection, Vivaah. The focus is on the real emotions behind a bride’s big day — her dreams, her individuality, and the jewellery that becomes a part of her life story.
A bride’s wedding day comes with a mix of hopes, memories and the desire to feel truly herself. The Vivaah collection is designed with those feelings in mind, including both traditional and modern pieces crafted to reflect different tastes and cultures from across India.
“Har Dulhan ke Dil ki Khwaishon se Tarashi Karigari” reflects the core thought of the Vivaah campaign — that every bride has her own expectations, her own way of celebrating, and her own definition of what a wedding means. The brand highlights the role of jewellery in those choices, not just as ornamentation, but as something that supports her confidence, her happiness, and the milestones ahead of her.
This idea is brought to life through the brand’s skilled kaarigars, who shape every detail keeping a bride’s preferences in mind. With an 85-year legacy in jewellery craftsmanship, the brand offers a wide range of pieces — from signature bridal sets to practical essentials — ensuring that each design feels right for different wedding styles, regions and personal tastes. These pieces are made to be chosen thoughtfully, worn proudly and kept as heirlooms that remain meaningful long after the wedding day.
Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds, said, “Every bride dreams of jewellery that reflects her heart, her heritage, and her individuality. At Senco, we are deeply honoured to be a part of that journey. With a legacy of over 85 years, our master karigars bring not just craftsmanship, but generations of passion, precision, and artistry to every piece in this wedding collection. Each design is created with authenticity and love—celebrating the cultural richness of India while embracing the evolving tastes of today’s brides. Jewellery holds an emotional significance during weddings—it becomes a memory, a blessing, and a cherished heirloom for the bride and her family. We are delighted to have launched this campaign with our brand ambassador Kiara Advani. This campaign represents the modern bride who is rooted in tradition yet celebrates her own unique identity.”
The brand is also offering seasonal benefits on wedding jewellery purchases, and a chance to win prizes through lucky draws.
Senco Gold & Diamonds has a robust network of 192+ showrooms across 17 States and Union Territories in India, and two in Dubai. In its lifestyle accessory segment, Senco currently has eight Sennes showrooms.
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