For Tiffany, this partnership marks an important step into the modern entertainment world, as viewers around the world, including in India, now watch films and series at the same time
New York: Tiffany and Co. has entered a new chapter in its history with its first major film partnership with Netflix for Guillermo del Toro’s re-imagining of Mary Shelley’s Gothic masterpiece Frankenstein. The collaboration comes at a time when many Indian viewers are paying closer attention to the craft and detail behind global luxury. By opening its archives for the film, Tiffany shows how a luxury heritage jewellery house can take part in modern story-telling in a direct and meaningful way. In this film, the jewellery does not sit quietly in the background. It becomes part of the emotions and ideas that shape the story.
Tiffany & Co. brings its nearly two-century legacy of exceptional craft and inventiveness to the new Netflix film. Striking archival creations—including storied Tiffany High Jewelry pieces, famed diamond necklaces and rare objects—paired with contemporary pieces bring the story to life with authenticity and intrigue. Like Shelley’s tale, Tiffany & Co. jewellery represents bold experimentation, a love of nature and visionary creativity.
The jewellery worn by actor Mia Goth (who plays Elizabeth) supports her character. She is shown as thoughtful, observant and connected to nature. The pieces chosen for her reflect these traits with a gentle and steady presence on screen.
One of the most special pieces used in the film is a necklace created in 1914 by designer Meta Overbeck. It includes Favrile glass scarabs that were made in Louis Comfort Tiffany’s workshop in New York. This necklace has never appeared in a film until now. In the story, it becomes a quiet link to Elizabeth’s interest in small and often unnoticed elements of nature.
The Beetle Necklace
Another important piece is the Wade Garland Necklace from the year 1900. It carries more than 40 carats of European cut diamonds set in platinum. The necklace was originally made for American heiress Ellen Garretson Wade and has stayed untouched for over one hundred years. Seeing it worn again in the film shows how jewellery can connect different generations.
To celebrate the release of the film, Tiffany changed the windows of its Fifth Avenue store in New York. The displays showed scenes inspired by the film including Victor’s laboratory, the Arctic setting and Elizabeth’s personal space. This is the first time an actor has appeared in a Tiffany window display since Audrey Hepburn. A related exhibition at Selfridges in London shows recreated archival pieces along with costumes and objects from the film.
The Wade Necklace
For Tiffany, this partnership with Netflix marks an important step into the modern entertainment world. Viewers around the world including in India now watch films and series at the same time. The collaboration shows how a traditional jewellery house can take part in this shared experience. In Frankenstein, the jewellery is not placed simply for decoration. It carries feeling, memory and technique.
Tiffany and Co. was founded in New York in the year 1837 by Charles Lewis Tiffany. Today, the company operates more than 300 stores worldwide and employs over 13,000 people. In India, it has two stores – located at Chanakyapuri, New Delhi and at Jio World Plaza, Mumbai. It continues to design and craft jewellery, watches and accessories that honour its long history.
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