With investor confidence and a design-first vision, ONYA has set out to meet the rising demand for next-generation diamond jewellery in India
Bengaluru: Lab-grown diamond jewellery start-up ONYA has raised Rs 5.5 crore in a pre-seed funding round led by Zeropearl VC. The funding will support ONYA’s retail expansion strategy, enabling the brand to roll out more customer-centric experience stores across major Indian cities while strengthening its product portfolio.
Commenting on the development, Himani Yadav, Founder of ONYA, said, “Being backed by Zeropearl VC at this stage — and by someone like Bipin Shah, who brings a decade of deep consumer-brand investing experience, including in jewellery — adds immense value and clarity to our journey. The fact that ONYA fits naturally into Zeropearl VC’s Indiluxe thesis reinforces that we’re building in the right direction. This partnership gives us the confidence to take thoughtfully designed lab-grown diamonds to more homes across India.”
Zeropearl VC Founder and Managing Partner Bipin Shah added, “At Zeropearl VC, we back founders who deeply understand the problem they’re solving — and Himani’s clarity stood out from day one. The ONYA team is already showing early signs of cracking an offline and design-first approach in the premium lab-grown diamond space which strongly aligns with our Indiluxe thesis. Young India’s shift in how they view jewellery is undeniable, and ONYA is building right at that inflection point. Their design focus and customer obsession give us strong confidence, and we see this as a gateway to expanding into more premium, next-gen consumer categories over time.”
The funding round also saw participation from several angel investors, including MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga and Rohit Jindal; UrbanVault founder Amal Mishra and Alkendra Pratap Singh, Managing Director of Crescendo Industries Pvt. Ltd. and Director of KE Engineers Pvt. Ltd., among others.
The start-up ONYA positions itself at the intersection of scientific innovation and contemporary aesthetics. With the fresh capital, the brand aims to deepen its presence in the emerging premium lab-grown diamond segment and bring its jewellery to a wider market through a growing physical retail network.
ONYA, short for ‘On You’, was founded on a simple idea: to create art that looks good ‘On You’. The inspiration came from a deeply personal moment when two people ready to begin their life together realized that the ring they loved was beyond reach. That experience sparked a mission to make beautifully designed and meaningful diamond jewellery accessible to everyone.
Within 11 months, ONYA has expanded to four profitable high-street stores in Bengaluru. The company has also strengthened its leadership team with the appointment of Gaurav Choudhary, former Director of Products at xto10x, as Co-Founder.
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