The end of year campaign captures the magic of the season while re-imagining the house’s iconic motifs in expressive pieces
London: To mark the festive season, Chanel has unveiled a new jewellery ad campaign titled ‘From Dream to Reality’, showing a curated selection of standout pieces the luxury house has introduced over the past year. Models Mona Tougaard and Rebecca Leigh lead the campaign, shown playing in snowy scenery and sketching their wishes into the blank white landscape. Their drawings echo the whimsical symbols that define Chanel’s 2025 Fine Jewellery collections, including the newly released Chance de Chanel line, which plays with talisman-inspired designs. Throughout the film, the duo wears an array of luminous gold earrings, refined diamond necklaces and striking ceramic watches.
The offerings highlighted in the campaign video are only a glimpse of what the full edit includes. From a delicate white-gold shooting-star ring from the Comète line to a bold J12 watch crafted from black ceramic and yellow gold, Chanel offers an array of choices for jewellery enthusiasts. The house’s deep appreciation for its own heritage also shines through in the familiar motifs scattered throughout the collection. The Coco Crush family revisits the brand’s iconic quilted pattern in sculptural rings and cuffs, while Collection No5 interprets the curved silhouette of the number 5— a nod to Chanel’s most legendary fragrance — and features designs like transformable earrings that can be worn either as studs or as pendants.
One standout piece featured in the campaign comes from the Camélia range: the Bouton de Camélia Supple Choker. Its small floral elements, each centred with a diamond and spaced along fine 18k yellow-gold chains, appear almost weightless. With 41 diamonds in total and a signature Chanel clasp, the necklace exudes quiet opulence.
The Symboles Medal
The item that most clearly captures the spirit of the campaign is the Symboles Medal from the Chance de Chanel line. Although the collection’s name suggests serendipity, it’s built around intentionally chosen symbols of luck. The medal unites four of the house’s most recognizable icons — the camellia, the number five, the lion and the comet — rendered in 18k yellow gold and accented with diamonds. While the models ‘wish upon’ their snowy sketches, anyone who owns the Symboles Medal can wear their wish around their neck.
Iconic luxury fashion house Chanel, founded in 1910 by Coco Chanel in Paris, has seven boutiques in India—four in the National Capital Region, two in Mumbai and one in Bengaluru, in addition to airport retail outlets at New Delhi, Mumbai and Hyderabad. The brand launched its e-commerce portal for India last year.
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