Launched ahead of the wedding season, it features lab-grown diamond lines designed for regular wear, and targets modern buyers and brides seeking responsible fine jewellery
Kolkata: Jewelbox has launched its second campaign with actor Vaani Kapoor, positioning lab-grown diamond jewellery as a form of personal expression linked to everyday choices and individual moments. The film follows a woman who moves through daily life on her own terms, with the narrative suggesting that personal achievements do not always need verbal reinforcement and that jewellery can serve as a quiet representation of these moments. The campaign line ‘Dil ki baat, heero se kaho’ aligns with this idea of marking experiences through one’s own preferred style.
The campaign film presents a range of lab-grown diamond pieces, including necklaces, earrings, rings and bracelets. These collections are designed for consumers who seek products aligned with responsible sourcing and consistent wear across different settings. The film maintains a steady narrative pace, linking the jewellery to personal routines rather than event-led occasions.
Vidita Kochar Jain, Co-founder at Jewelbox, said the campaign is grounded in the belief that unspoken statements can be equally powerful, adding that Kapoor’s natural presence aligns well with the brand’s focus on meaningful, expressive jewellery.
Launched ahead of the wedding season, the campaign taps into the increasing interest among brides and everyday shoppers who look for jewellery that aligns with their personal preferences. The brand continues to promote lab-grown diamonds as an option for those who want fine jewellery rooted in responsible production while maintaining utility for frequent wear.
The campaign will be promoted across Meta, YouTube and OTT platforms. Digital advertising will support the film to reach wider markets and strengthen awareness among consumers exploring fine jewellery options that match current buying patterns and cultural behaviour.
Notably, Jewelbox had launched its debut campaign during Diwali, featuring Vaani Kapoor. The campaign centred around the story of a mother and daughter, carrying the festive message ‘This Diwali, say it with a diamond’.
Jewelbox was founded in 2022 by siblings Vidita Kochar Jain and Nipun Kochar. Today, Jewelbox has a growing retail footprint across nine cities including Mumbai, Delhi, Chennai, Kolkata, and Bengaluru, alongside an expanding e-commerce presence.
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