The brand has widened its promotional strategy this year to include television advertising, along with social media, radio and newspaper promotions
Chandigarh: Sunder Jewellers has launched the fourth edition of its annual campaign ‘Sabse Sunder Utsav’ in Chandigarh. The campaign, which began during Navratri, is designed to engage customers by way of attractive prizes linked to jewellery purchase, while strengthening the brand’s connect with its audience.
This year’s edition offers participants a chance to win three cars, household items such as televisions, refrigerators, washing machines and microwave ovens, along with two additional two-wheelers. Customers can participate by purchasing jewellery at any of the group’s three outlets- Sunder Jewellers, Sunder Sterling and Sunder Emporium. For every Rs 10,000 spent at Sunder Jewellers, buyers receive one coupon, while purchases of Rs 5,000 at Sunder Sterling or Sunder Emporium are enough to qualify for a coupon.
“The Sabse Sunder Utsav is now in its fourth year, and every edition receives stronger and stronger participation. Customers eagerly await the festival each year, which has helped it become a key part of our brand engagement calendar,” said Mahender Khurana, Managing Director, Sunder Jewellers.
According to Khurana, the festival has delivered around 30% sales growth in previous years, with expectations of a 40% rise this year. “The festival not only drives higher sales during the festive season but also strengthens our bond with customers, many of whom participate year after year,” he added.
The grand draw for this year will take place on December 21, 2025,and will be streamed live to an audience of about 3,000 viewers, with around 600-700 people attending it in person.
To expand visibility, the brand has widened its promotional strategy this year to include television advertising on channels such as Zee TV, News18 and PTC News, along with social media, radio and newspaper promotions. “Our campaign, which earlier reached people within a radius of around 100 to 150 km, now covers Punjab, Haryana and Himachal Pradesh, allowing us to reach customers across North India,” Khurana noted.
Through consistent engagement and wider outreach, the ‘Sabse Sunder Utsav’ continues to strengthen Sunder Jewellers’ position in the regional jewellery retail market.
Founded in 1975 and based in Chandigarh, Sunder Jewellers operates three showrooms in the city and a new one launched in Mohali.
Written by Achal Chaubey
Retail Jeweller India Exclusive
