The programme enables customers to earn reward points on every jewellery purchase, which can be redeemed against future transactions
Mysuru: Bhima Jewels has launched a new customer loyalty initiative, the ‘Gold Tree Privilege Programme’, designed to recognize and reward its long-standing patrons while enhancing their overall shopping experience.
The programme enables customers to earn reward points on every jewellery purchase, which can be redeemed against future transactions. Members will also enjoy exclusive privileges such as early access to new collections, festive offers, and personalised in-store assistance. Through Gold Tree, Bhima aims to create a more engaging and meaningful connection with its loyal clientele.
According to the company, the initiative reflects Bhima’s focus on evolving with the times while upholding its heritage of trust and craftsmanship. Built on a transparent, user-friendly structure, the Gold Tree system allows members to track their points and benefits seamlessly through both physical and digital channels.
The programme has been launched across Bhima showrooms in Karnataka with the objective of strengthening customer engagement and appreciation. The management emphasised that Gold Tree is more than a rewards model—it represents the brand’s gratitude and commitment to customers who have supported Bhima across generations.
The initiative also comes at a time when jewellery retail is witnessing an increased emphasis on personalization and experiential engagement. With evolving consumer preferences and greater demand for brand connect, Bhima’s Gold Tree programme underscores a growing industry trend—where loyalty and emotional value are becoming as significant as product design and price.
Customers can enrol in the Gold Tree Privilege Programme at Bhima showrooms or through the brand’s website, gaining access to curated offers, loyalty tiers and exclusive event invitations.
Founded in 1925, Bhima Jewellers is one of India’s oldest jewellery retail brands with a strong presence across South India. With showrooms across Kerala, Tamil Nadu, Andhra Pradesh, Karnataka and Telangana, and four international outlets in the UAE, it continues its retail expansion.
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