The 800 sq. ft showroom features a collection of lightweight natural diamond jewellery, particularly catering to the preferences of Gen Z customers
Vijayawada: Glow by Kirtilals recently entered Vijayawada by opening a retail showroom in the city. Marked with a grand inaugural, this is the brand’s eighth retail outlet. This milestone marks the brand’s continued expansion and commitment to bringing high-quality natural diamond jewellery to a broader audience, particularly catering to the dynamic preferences of Gen Z customers.
The newly launched 800 sq. ft showroom features a collection of lightweight natural diamond jewellery, with prices starting from Rs7,000 onwards. Designed to meet the tastes and lifestyles of younger customers, the collection blends modern aesthetics with timeless elegance, making it perfect for everyday wear as well as special occasions.
A hallmark of Glow by Kirtilals is its dedication to craftsmanship. Every jewellery piece is meticulously crafted at their in-house, state-of-the-art manufacturing facility, equipped with advanced technology and operated by skilled artisans. This ensures that every diamond sparkles with exceptional brilliance and that the jewellery meets the highest standards of quality and durability.
The Vijayawada showroom is strategically located at MG Road, a prime shopping destination in the city. The store offers a welcoming ambience and personalized customer service to help visitors find the perfect jewellery pieces tailored to their individual style.
Speaking on the occasion, Suraj Shantakumar, Director- Business Strategy of Kirtilals said, “We are excited to bring Glow by Kirtilals to Vijayawada, a city known for its vibrant culture and appreciation for fine jewellery. Our aim is to connect with younger customers by offering jewellery that reflects their unique personality and aspirations without compromising on quality.”
Since the launch of its first store in Bengaluru in February 2023, Glow by Kirtilals has expanded to eight locations: Bengaluru, Chennai, Thrissur, Kochi, Tirupur, Hyderabad, Erodeand now Vijayawada. The brand’s strategy is to connect more closely with regional markets through localized campaigns and customer engagement.
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