In addition to the festive ad campaign, the brand has expanded its digital footprint across platforms such as Amazon, Tata Cliq, Flipkart and JioMart
Mumbai: This Diwali, Kalyan Jewellers has launched a series of festive ad films celebrating relationships, gifting, and the spirit of togetherness. Featuring Amitabh Bachchan, Nagarjuna, Prabhu Ganesan, Shiva Rajkumar, Janhvi Kapoor, Kriti Sanon, Kalyani Priyadarshan and Sreeleela, the campaign captures the emotional connection and memories that make the festival meaningful.
Each regional film reflects how gold goes beyond adornment to symbolize blessings, affection and shared moments. Through these stories, the brand focuses on the role of jewellery in expressing care and preserving tradition in modern celebrations.
Speaking about the campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “Every relationship has its own language of love, and gifting is one of its most heartfelt expressions. This Diwali, through our diverse campaign featuring India’s leading stars, we’re celebrating those moments of connection that make the season of lights truly memorable.”
In addition to its festive films, Kalyan Jewellers has expanded its digital footprint across platforms such as Amazon, Tata Cliq, Flipkart, and JioMart. The brand has also partnered with Instamart to make gold and silver coins easily accessible online, integrating convenience with tradition. Razorpay has joinedas official gift voucher partner, along with GyFTR and QwikCilver, allowing consumers to share gifts digitally.
Alongside its offers, the brand continues to uphold its 4-Level Assurance Certificate, covering purity certification, lifetime maintenance, transparent product details, and secure exchange and buy-back policies. This framework strengthens customer confidence in every purchase.
Based in Thrissur, Kerala, Kalyan Jewellers is one of India’s largest jewellery retailers with over 400 showrooms across India, the Middle East, and the USA.
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