Actor also launched the Tamil edition of ‘Gold’, the autobiography of Group Chairman Jos Alukkas
Coimbatore: Jos Alukkas opened its flagship store in Coimbatore on October 11, further strengthening its presence in Tamil Nadu. Actor and brand ambassador R. Madhavan inaugurated the store and launched the Tamil edition of ‘Gold’, the autobiography of Jos Alukkas, Chairman, Jos Alukkas Group in the presence of Managing Directors Varghese Alukkas, Paul Alukkas and John Alukkas.
Spread across 8,000 sq.ft and two floors, the new outlet is the largest Jos Alukkas store in Coimbatore, designed to offer a refined and elevated shopping experience. The flagship space brings together the brand’s complete range of gold, diamond, platinum and silver jewellery, spanning bridal, festive and contemporary collections. Every piece reflects the brand’s hallmark mastery, combining traditional artistry with modern design sensibilities.
Speaking at the inauguration, Jos Alukkas, Chairman of the Jos Alukkas Group, said, “Tamil Nadu has always been central to our growth story. It is here that we have the strongest presence and the highest number of showrooms. The people of Tamil Nadu, and Coimbatore in particular, have played a defining role in shaping the journey of Jos Alukkas. This lead store is our tribute to their trust and affection. It stands as a reflection of our continued commitment to serve this region with the finest techniques and designs.”

Actor R. Madhavan launches the first copy of ‘Gold’, autobiography of Group Chairman Jos Alukkas, in Tamil, in the presence of Jos Alukkas, Varghese Alukkas, Paul Alukkas and John Alukkas
Actor R. Madhavan,brand ambassador of Jos Alukkas, said,“My association with Jos Alukkas has always been deeply personal. Every time I step into one of their premier stores, I see how beautifully the brand connects emotion with craftsmanship. The new flagship store in Coimbatore carries that same spirit, where design and tradition come together to create something truly special for the people of Tamil Nadu.”
On launching the Tamil Edition of ‘Gold’, he said,“Receiving the first copy of ‘Gold’ in Tamil is a proud and humbling moment. The book captures the extraordinary journey of Jos Alukkas and the values that shaped his legacy. It will stand as an inspiration for future generations who believe in hard work, vision and the courage to dream.”
The autobiography ‘Gold’ traces Jos Alukkas’ inspiring journey from his early years in Thrissur, Kerala, and the vision that transformed Jos Alukkas into one of India’s most admired jewellery brands. It also highlights his pioneering role in introducing 916 purity standards and BIS hallmark certification, which brought transparency and trust to the gold industry.
The Jos Alukkas group, founded in 1964, was one of the first jewellers to launch a full-fledged online store. Chaired by Jos Alukkas, the group is today managed by his sons Varghese, Paul and John Alukkas. It has more than 60 showrooms across South India.
Retail Jeweller India News






