The campaign was executed through a mix of digital, OOH and print media, with placements in leading Marathi newspapers including Lokmat, Pudhari and Dainik Prabhat
Pune: Ranka Jewellers celebrated Navratri recently with a unique campaign -‘9 Colours of Navratri – 9 Iconic Faces’- designed to blend tradition with modern appeal and connect with customers during the festive period. The campaign highlighted each of the nine colours of Navratri over nine days, with each colour represented by a renowned Marathi actor or influencer styled in Ranka jewellery, reinforcing the brand’s positioning as culturally rooted yet contemporary.
The campaign featured actors Mugdha Godse, Shivani Surve, Shivani Rangole, Sukhada Khandkekar, Vallari Viraj, Pallavi Patil, and Sanskruti Balgude, along with influencers Vaishnavi Patwardhan and Preeti Soni. While the women did not participate in in-store events, their presence in advertisements and digital content reinforced Ranka Jewellers’ connection with festival culture and style, providing inspiration for customers to explore the brand’s offerings.
Vastupal Ranka, Director, Ranka Jewellers, explained, “The idea was to show how Ranka jewellery complements every colour, mood and emotion of Navratri. Featuring nine iconic women helped us celebrate the spirit of femininity, grace and diversity, while aligning the brand with festival traditions.”
The campaign was executed through a mix of digital, OOH and print media, with placements in leading Marathi newspapers including Lokmat, Pudhari and DainikPrabhat. It was further amplified through in-store brandingand selective digital content on Instagram and Facebook, ensuring that both existing and potential customers could engage with the campaign across multiple touchpoints.
“By associating the brand with well-known faces, we strengthened trust and brand desirability in the local market,” said Dr Ranka. “The campaign created a connection with customers, making them more likely to visit our stores and explore our festive jewellery collections.”
During the nine-day campaign, Ranka Jewellers recorded a noticeable increase in store footfalls and customer engagement. The structured focus on daily colours allowed customers to associate specific jewellery pieces with particular moods and occasions, boosting interest in festive collections and influencer-driven content online.
Overall, the ‘9 Colours of Navratri – 9 Iconic Faces’ campaign helped Ranka Jewellers enhance brand visibility, build emotional connections with customers and drive both engagement and footfalls. The campaign demonstrated how culturally aligned marketing can support business objectives while reinforcing the brand’s presence during key festive periods.
Founded in 1879 in Pune, Ranka Jewellers today operates 14 stores across Maharashtra.
Written by Achal Chaubey
Retail Jeweller India Exclusive
