The 1,400 sq. ft. store on Usman Road, inaugurated by newly appointed brand ambassador Kayadu Lohar, strengthens CaratLane’s presence in Chennai, its key market in South India
Chennai: Leading omnichannel jewellery brand CaratLane celebrated its 17th anniversary with the grand inauguration of its newest store on Usman Road in Chennai, Tamil Nadu. The launch of the 1,400 sq. ft. store, attended by popular Tamil actor and brand associate, Kayadu Lohar, marks a significant milestone in the brand’s journey and its deep-rooted connection with customers in the region. The store strengthens CaratLane’s presence in Chennai, its key market in South India.
The brand’s Tamil Nadu revenue for FY26 (year-to-date till August) grew by nearly 30% compared to the same period in FY25. Within this, Chennai contributed a significant 33% increase, reaffirming its role as the anchor market for the brand’s growth.
Reflecting on this occasion, Saumen Bhaumik, Managing Director, CaratLane, commented: “We celebrate our 17th anniversary with the launch of this new format store in Usman Road, the heart of jewellery in Chennai. We are delighted to announce our association with Kayadu Lohar, one of the rising stars of TN filmdom, as our brand ambassador on this momentous occasion. In many ways than one, this day marks a new beginning for Caratlane in TN, which is where everything began!”
The new store offers CaratLane’s signature retail experience, showcasing collections that cater to everyday wear, festive occasions, and life’s special milestones. By combining design-led innovation with local sensibilities, CaratLane ensures that its offerings resonate deeply with customers in Tamil Nadu and across South India.
The company plans to continue its expansion into more Tier II and Tier III towns, introduce locally inspired designs, and invest in technology to enrich the customer journey, both online and offline.
Along with India’s largest online jewellery platform, CaratLane operates over 330 stores nationwide and internationally in New Jersey.
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