Growing from 45 stalls in 2010 to nearly 1,000 today, the Gujarat Gold Jewellery Show attracted serious buyers and wide participation from outside the State
Gandhinagar: At the 15th edition of the Gujarat Gold Jewellery Show (GGJS), being held in Gandhinagar from September 15 to 17, 2025, the highlights were consistent growth, wider participation and curated knowledge-sharing, not only cementing Gujarat’s status as a jewellery hub but also strengthening its trajectory towards becoming a national marketplace.
Equally significant is the show’s timing—strategically scheduled just before Navratri, one of Gujarat’s biggest festivals, and the wedding season, both peak occasions for jewellery buying.
The inaugural ceremony brought together leading members of the industry and GGJS leadership. Present on the dais were Piyush Acharya, Managing Director, GGJS; Hitesh Soni, President, Gold Ornaments Wholesale Jewellers Association (GOWJA); Chetan Mehta, President – Jewellery Division, India Bullion and Jewellers Association (IBJA); Akshay Mehta, Vice President, GOWJA; Paresh Zarmarwala, Director, GGJS; Jignesh Patadia, Director, GGJS; and Surendra Mehta, National Secretary, IBJA.
Adding weight to the occasion was Chief Guest Sandeep Kohli, CEO, Indriya, along with leading retailers such as Anil Dande of Govind Dande and Sons Pvt. Ltd.; Ajay Talla of Talla Jewellers Pvt. Ltd.; Anil Kataria of D.P. Abhushan Ltd. (D.P. Jewellers); Mitesh Khimji of Khimji Jewellers; Adarsh K. Murthy of A Shanker Chetty & Sons; C.S. Amarnath of Lalitha Jewellery; Pramod Dugar of Indian Gem and Jewellers; Darpan Anand of Punjab Jewellers and Shaji V.K. of Chemmanur International Jewellers.
“At GGJS, what strikes me most is how Gujarat’s jewellery industry keeps local craftsmanship and traditions alive while embracing technology. This balance ensures our heritage not only survives but grows stronger, inspiring consumers in India and building pride for Indian jewellery worldwide,” stated Sandeep Kohli, CEO, Indriya.
“GGJS has shown that when you remain humble, consistent and grounded, success follows—no matter the market dynamics. For 15 years, the show has offered exhibitors and visitors a true home ground experience, and we at IBJA wholeheartedly support this remarkable platform,” remarked Chetan Mehta, President – Jewellery Division, IBJA.
YOUNG JEWELLERS DECODE FUTURE TRENDS
The J20 Young Jewellers Summit 2025, held as part of GGJS, further amplified the show’s relevance by spotlighting the next generation of industry leaders. The first panel discussion on ‘The Next Generation in Jewellery: Redefining Innovation in Product and Process’, featured voices of NextGen jewellers from across India, including Dhruv Rastogi (Kamal Jewellers, Dehradun), Sradhya Roy (Bengal Jewellery, Kolkata), Ipsit Karmakar (Bidhan Jewellery Works, Siliguri), Shraddha Keshri (Hira Panna Jewellers, Patna), Shreyansh Jhabak (Ujjwal Jewellers, Raipur), Raghvendu Agarwal (Sona Chandis, Kanpur), Yashwin Khurana (Kays Jewels, Kanpur), Sanyukta Kamath (Abaran Timeless Jewellery, Bengaluru), and Pranay Rastogi (Mohan Shyam Kalyan Das Jewellers, Lucknow). Led by panel moderator Soma Bhatta, Co-founder and Editor-in-Chief of The Retail Jeweller, they discussed strategies to attract younger clientele and future buyers through low-ticket products, launch of sub-brands and the growing importance of silver. They also emphasized the rise of curated, invite-only luxury, as well as technology-led and influencer-driven customer engagement.
The second panel that discussed ‘State of the Gold Jewellery Industry: Innovative Marketing Concepts to Attract Customers’, featured Jignesh Rathod (Rathod Jewellers, Pune), Neel Pethe (Waman Hari Pethe Jewellers, Mumbai), Manbir Khurana (Khurana Jewellers and Sons, Karnal), Divya Sachdeva (Bhanwar Rathod Design Studio, Ahmedabad), Harshal Khandelwal (Khandelwal Jewellers Akola Pvt. Ltd., Akola), Siddharth Bajaj (Satyam Jewels, New Delhi) and Gaurav Kataria (D.C. Jewellers, Ratlam). It was moderated by Samit Bhatta, Co-founder and Associate Publisher, The Retail Jeweller. The speakers highlighted how consumer acceptance of 18k and 9k gold is expanding, while digital platforms such as WhatsApp, reels and targeted campaigns are becoming essential tools to drive traffic and build brand stories.
GGJS: A GROWTH STORY
From its inaugural year to now, GGJS has grown in leaps and bounds. “From 45 stalls in 2010 to nearly 1,000 today, GGJS has grown 10-18% annually,” said Piyush Acharya, Managing Director, GGJS. This year, a growing category was ‘forming jewellery’—crafted in copper and brass with a gold layer — perhaps fuelled by rising gold prices. It carries the appearance and finish of gold while being more accessible, making it increasingly popular among mass buyers.
While the showcase continues to be dominated by plain gold and traditional Gujarati jewellery, studded, especially moissanite, and diamond-studded categories, have gained visibility over the past decade. Silver has always played an essential role in Gujarat’s jewellery industry, both for festivals and weddings.
Exhibitors from Mumbai, Jaipur, Kolkata and other cities have begun participating in GGJS. Currently, the ratio stands at 80% Gujarat-based exhibitors to 20% from other States, though organizers expect this balance to shift steadily. “The show’s influence is expanding beyond Gujarat. The vision is to establish GGJS and Gujarat as a truly national marketplace, drawing manufacturers and retailers from across India,” added Acharya.
Notably, retailers from Rajasthan and Mumbai are now frequent visitors to the show, drawn by the demand for traditional Gujarati jewellery in neighbouring States. “At GGJS, we focus on traditional Gujarati designs in gold, which are now also attracting buyers from outside the State. The show draws mostly serious buyers. At IIJS, the jewellery mix is different, with more Kundan work. For us, both IIJS and GGJS remain the two most important shows each year,” said Akshay Mehta, Managing Director, Bhakti Gems & Jewellery Ltd., Ahmedabad & Vice President, GOWJA.
Ahmedabad, Rajkot and Surat continue to be Gujarat’s three pillars of jewellery manufacturing. Manufacturers from Rajkot have showcased impressive breakthroughs, such as reducing pieces weighing 33-34 grams down to 17 grams without compromising on design. The participation of manufacturers from smaller towns like Palanpur highlighted how GGJS acts as a gateway for regional players to connect with the industry’s larger retail networks.
GGJS, one of the key jewellery trade platforms in the country, is dedicated to supporting and growing the jewellery business in Gujarat. It brings together local manufacturers across scales, from established names to first-time participants, alongside retailers ranging from large chains to newcomers. What sets the show apart is its strong showcase of traditional Gujarati designs in both gold and silver. Uniting heritage with innovation, and local pride with national ambitions, it is turning out to be a highly successful show.
Written by Pratyasha Kumari
Retail Jeweller India News
