To bring the campaign to life, the brand has launched a visually engaging TVC featuring actor Sreeleela. According to Ramesh Kalyanaraman of Kalyan Jewellers, the partnership aims to create new touchpoints with younger audiences who value speed, convenience and thoughtfulness
Thrissur: Ahead of Raksha Bandhan, Kalyan Jewellers has launched a special festive campaign titled ‘Gehna forBehna’ in collaboration with Swiggy Instamart, and will be giving out gift vouchers with every Rakhi purchase on the quick commerce platform.
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver Rakhis on Instamart. These Rakhis reflect the brand’s legacy of design and emotion and will be delivered in 10 minutes through Instamart. Created to blend convenience with meaningful gifting, the initiative is aimed at helping siblings celebrate the festival, even when distance or packed schedules get in the way.
To bring the campaign to life, Kalyan Jewellers has launched a warm and visually engaging TVC featuring actor Sreeleela. The film walks viewers through the simple process from ordering the Rakhi to redeeming the jewellery gift voucher, capturing how even a small gesture can become a lasting memory.
While the service is available across 100 cities in India, the voucher can be redeemed on gold or silver jewellery purchases at any of Kalyan Jewellers showrooms nationwide, over and above prevailing in-store offers. This value-added offering is a strategic move by the brand to connect with Gen Z consumers, a segment that values meaningful experiences, digital convenience and accessible luxury.
Speaking on the collaboration, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “At Kalyan Jewellers, we’re constantly exploring meaningful ways to stay connected with evolving consumer lifestyles. Our partnership with Swiggy Instamart is not just about delivering Rakhi gifts – it’s about creating new touchpoints with younger audiences who value speed, convenience, and thoughtfulness. Through this initiative, we hope to build lasting relationships with a new generation of customers, while continuing to honour the sentiments that make our festivals so special.”
Kalyan Jewellers has also announced exclusive in-store festive offers for Raksha Bandhan.
Rooted in tradition and driven by innovation, Kalyan Jewellers endeavours to make every celebration more meaningful. Through thoughtful designs, strategic collaborations, and value-led offerings, the brand aims to redefine the joy of gifting for every generation.
Headquartered in Thrissur, Kerala, Kalyan Jewellers is one of India’s largest jewellery retailers. The company currently operates over 400 showrooms across India, the Middle East and the USA.
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