The store has been designed as a micro-gallery: a capsule that translates the full arc of the brand’s journey from seed to ornament
Hyderabad: Lukson, an emerging lab-grown diamond jewellery brand, has launched its first-ever retail outlet in Hyderabad. Designed as a tactile and visual distillation of the brand’s ethos, the store brings Lukson’s story of ‘ethical elegance for the modern muse’ into one of India’s most vibrant urban hubs.
Located in a high-footfall destination, the store is a micro-gallery: a capsule that translates the full arc of the brand’s journey from seed to sparkle.
India’s lab-grown diamond sector is currently witnessing a dramatic upswing, with exports growing over 35% year-on-year, and domestic demand showing a notable shift towards sustainable alternatives among Gen Z and millennial buyers. According to a June 2025 industry report by the Gem & Jewellery Export Promotion Council (GJEPC), Hyderabad has emerged as a key growth market for modern jewellery retail, driven by increasing disposable incomes, tech-savvy consumers, and a strong appetite for design-led, ethical choices.
“The Hyderabad shop is a celebration of clarity of purpose, of design, and of story-telling. It’s our way of creating more intimate, everyday touchpoints without losing the essence of the Lukson experience,” said Anand Lukhi, Founder, Lukson. “We’ve built this format to be approachable, sustainable and resonant with the evolving values of modern consumers.”
The outlet features curated displays of solitaire pieces, everyday diamond jewellery, and capsule collections—all designed and produced in-house. With modular story-telling zones, including a rotating ‘Highlight of the Month’ section, it offers a dynamic, ever-evolving experience for shoppers seeking beauty without compromise.
Designed with natural rhythm and fluidity, the semi-circular structure evokes ripples and botanical forms, mirroring the organic processes behind lab-grown diamonds. Textural elements like fluted pillars and matte surfaces provide a soft visual counterpoint to the sparkle of each piece.
The launch also aligns with a national shift in jewellery retail formats. In 2025, mall-based kiosks and micro-retail units have gained traction across urban India, offering brands better customer proximity and faster conversion rates. Lukson’s move taps directly into this trend, building presence where customers are already engaged and shopping.
“We believe luxury today must be honest and accessible,” said Vedant Lukhi, Co-founder, Lukson. “This retail format allows us to stay close to our community while staying true to our roots in design, sustainability and story-telling.”
With this launch, Lukson strengthens its omni channel presence, building a seamless bridge between its digital storefront and on-ground engagement. The shop also marks a pivotal step in the brand’s continued expansion strategy—bringing high-quality, conscious jewellery into the everyday spaces of its audience.
Lukson is a next-generation lab-grown diamond jewellery brand committed to sustainable practices, ethical sourcing and inclusive design.
Retail Jeweller India News
