The brand has announced a franchise model with a low-investment entry point for women entrepreneurs to drive its national retail expansion plan
Vijayawada: Ecoluxe, a new player in India’s evolving lab-grown diamond sector, has launched its inaugural flagship jewellery boutique in Vijayawada, Andhra Pradesh. The grand opening of the boutique, situated on MG Road (Israelpet), was attended by actor Tejaswi Madivada and entrepreneur Praveen Vedmutha. The event also saw the presence of several dignitaries from the region, whose presence highlighted the brand’s positioning within its business and social communities.
Positioned as a design-driven, vertically integrated brand, Ecoluxe strides into the retail landscape with a strong commitment to sustainability, competitive pricing and personalized experiences. With a proficient in-house manufacturing facility that comprises certified diamond graders and designers, Ecoluxe controls the entire product journey—starting from rough materials to retail offerings—ensuring quality standards and cost efficiencies. The brand showcases a range of fully customizable collections, including rings, earrings, necklaces, bracelets, and bangles crafted from certified lab-grown diamonds and BIS-hallmarked gold. ECOLUXE founders Mr. Siddhant Sanghvi and Mr. Pratik Kothari share that the brand offers a curated collection of lab-grown diamond jewellery, catering to all age groups and diverse cultural backgrounds, for those seeking to enhance both elegance and tradition.
In a strategic move, Ecoluxe is planning to set up 10 company-backed retail stores across India in the upcoming year through a franchise model. This franchise system is tailored towards empowering women entrepreneurs, offering a low-investment entry point coupled with centralized design and manufacturing support.
In tandem with its domestic expansion plans, Ecoluxe is actively enhancing its global presence by participating in renowned jewellery exhibitions worldwide, spanning the US, UK, Australia and key Asian markets.
With its first showroom now operational and a franchise-driven growth plan, Ecoluxe is strategically positioned to cater to the escalating demand for accessible and ethically sourced luxury jewellery in the Indian market.
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