The announcement is in line with the brand’s philosophy of helping people bring their own jewellery ideas to life
Bengaluru: Lab-grown diamond jewellery brand Réia Diamonds has announced the setting up of 12 new flagship stores as part of an expansion drive across India. The announcement coincides with the brand’s second anniversary.
The Réia Diamonds philosophy is to help people bring their own ideas to life.Through a simple, collaborative process, every customer becomes a co-creator, shaping rings and jewellery that are deeply personal. Be it timelines, budgets or design doubts that stand in the way, the brand has built its entire model to suit customers.
“From day one, we knew Réia couldn’t be just another jewellery brand,” said Prapanjj S K Kota, Chief Executive Officer, Réia Diamonds.
“We built it to offer what most legacy brands don’t — original designs, full customization, transparent pricing and an experience people actually enjoy. This expansion is about taking that difference to more cities, without ever compromising on what makes Réia feel personal.”
The brand’s flagship store in Bengalurubrings the brand’s design philosophy to life. With an open layout, designed to let people move at their own pace, it aims to ease the pressure that usually comes with jewellery shopping.
“We don’t believe in off-the-shelf love stories,” said Ashwanth Ramesh, Chief Marketing Officer, Réia Diamonds.“Every engagement ring we create is built around the person — and not from a template. From quick timelines to complete customization, we’ve made it possible for anyone to bring their vision to life, effortlessly.”
Founded in 2023, Réia Diamonds has grown through profitable, bootstrapped expansion and a loyal, referral-led customer base. With 12 new stores launching soon, the brand is doubling down on custom designs, fast timelines and no-pressure consultations,for more people to experience its jewellery.
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