Housed within Study by Janak, the store leverages its association with one of the capital’s most established couture destinations
New Delhi: Lab-grown diamond brand Solitario Diamonds officially launched its exclusive 300 sq. ft. retail space at South Extension this weekend, marking its much-anticipated entry into New Delhi’s luxury market. Located on the first floor of the popular Study by Janak, the new store is designed for the capital’s discerning customers, showcasing a curated range of bold, high-carat statement solitaires.
Positioned in one of New Delhi’s most prestigious shopping districts marks a key milestone in Solitario’s national expansion. It also introduces a fresh, purpose-led luxury experience to the city’s vibrant jewellery market. The store features thoughtfully designed branding elements, creating an environment that is both aspirational and ethical. Footfallsare already gaining momentum, an average of 50 weekly visitors is projected to rise steadily, supported by influencer engagement and strong word-of-mouth buzz from the launch weekend.
Housed within Study by Janak, the store benefits from its association with one of New Delhi’s most established couture destinations. The collaboration blends the worlds of fashion and fine jewellery, offering customers a one-stop destination for luxury that speaks to both style and conscience.
The choice of South Extension as the launch location places Solitario in a prime location just ahead of the festive and wedding season. Aimed at New Delhi’s jewellery lovers seeking bold and conscious designs, the launch event saw well-known influencers and high-profile guests in attendance, creating strong buzz for the store launch.
“New Delhi has always been a key market for us; not just because of its scale, but because of its deep appreciation for luxury, design and individuality. The city’s consumers are discerning and bold, which aligns perfectly with Solitario’s philosophy. Partnering with Study by Janak felt instinctive, as it allows us to integrate our modern, conscious jewellery into a space that already defines elegance and fashion-forward living,” saidRicky Vasandani,CEO & Co- Founder, Solitario.
Echoing this sentiment, Vandy Mehra, Director, Study by Janak, added, “Our clients are increasingly seeking pieces that reflect not just style but purpose. Solitario’s lab-grown diamonds align beautifully with this evolving sensibility. This collaboration is about offering timeless craftsmanship with a contemporary conscience.”
Solitario Diamonds, founded in 2022 by Ricky Vasandani and Vivek Oberoi, is one of India’s fastest-growing brands in the luxury lab-grown diamond segment. The brand has a growing retail presence across India and in six global markets, including Dubai, Malaysia and Spain. It currently operates 19 standalone retail stores across 11 major Indian cities, along with 35+international outlets.
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