Sigra, known for its central location and dense residential catchment, marks a strategic choice for the retail expansion. The new showroom is positioned as one of the largest jewellery showrooms in Varanasi
Sigra: Jewellery retail brand Aisshpra has launched its new showroom at Sigra, Varanasi, expanding its retail presence in eastern Uttar Pradesh. The inauguration took place in the presence of actor Vaani Kapoor, who formally opened the store during a launch event held in the city.
The Sigra showroom is the brand’s latest retail development and is positioned as one of the largest jewellery showrooms in Varanasi. The new space will offer a range of gold and diamond jewellery across categories including rings, necklaces, earrings, and bangles. With this store, Aisshpra aims to serve both existing customers in the region and attract new footfalls from surrounding areas.
This new three-story outlet is Aisshpra’s largest so far and represents a major step in bringing the Gorakhpur-based jeweller’s legacy to a wider and more culturally diverse audience. The new showroom is a strong reflection of the brand’s enduring dedication to Varanasi, touted to be the spiritual capital of India.
Aisshpra has extended launch offers to customers for a limited period. This initiative is part of the brand’s wider retail strategy to drive store visits and introduce customers to its collections.
Vaani Kapoor’s appearance at the launch attracted considerable attention, drawing a large crowd from the local area. The event was supported by local authorities, and Aisshpra acknowledged the support of Varanasi Police in helping manage the inauguration.
The store opening is in line with Aisshpra’s plan to grow its presence across Uttar Pradesh by focusing on high-footfall retail zones and strengthening brand recall in competitive markets. Sigra, known for its central location and dense residential catchment, marks a strategic choice for the expansion.
Founded in eastern Uttar Pradesh, Aisshpra continues to add new outlets across the region, building a multi-city retail network. The Varanasi launch follows other recent expansions and signals the brand’s continued focus on physical retail outlets.
Aisshpra Gems and Jewels, a third-generation jewellery brand established in 1940, currently operates 12 stores across Uttar Pradesh and has ambitious plans to expand its footprint to 25 franchise locations by the end of 2025.
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