Vandals, the audacious lab-grown diamond offshoot of Mahesh Notandass Fine Jewellery, broke all conventions of traditional jewellery showcases with its refreshingly ‘unconventional’ display. Founder Vandana Jagwani turned her 2000 sq. ft. basement space at Notan Villa, Mumbai, including her personal closet, into an immersive celebration of rebellious self-expression.
Rather than being displayed openly, the jewellery was kept inside the closet, paired with complete fashion looks—dresses, shoes, and bags—styled to match the moodboard.
Guests didn’t just attend—they vandalised! Walls became canvases, thoughts became scribbles and colours ran wild! Jagwani’s Porsche parked outside transformed into an interactive art installation, filled with brush strokes and rebellion.
Inside, the space pulsed with energy—glass brick sculptures, graffiti mirrors, and colour-splashed chairs echoed the brand’s mantra: Be whatever you want to be!
Notable attendees included celebrities Bhagyashree and Hansika Motwani, and designers Farah Khan Ali and Varuna D Jani, alongside influencers and members of the creative community in Mumbai.
The showcase embodied the brand’s narrative of encouraging individuality beyond the norms of luxury. Significantly, the event also marked the launch of ‘Notan World’—a new umbrella brand that aims to bring together jewellery, real estate, art, design, and lifestyle under one visionary identity. Encompassing both Mahesh Notandass and Vandals, Notan World is positioned to resonate with future generations seeking authenticity, creativity, and a seamless fusion of luxury and lifestyle.
Written by Pratyasha Kumari
