Located in the commercial centre of Phusro, the new showroom honours the brand’s founder Gopal Ji Rastogi, andwill house bridal collections, lightweight gold designs for daily wear and curated diamond pieces
Bokaro: Jewellery brand Gehna Sang Jevar has opened its second showroom at Phusro in Bokaro district of Jharkhand. The new location has been dedicated to Gopal Ji Rastogi, whose early efforts laid the foundation for the business when it was first established at Chas in Bokaro in 1977.
The showroom opening marks a significant step in the brand’s long-standing presence in the region. Operated by the Rastogi family, Gehna Sang Jevar has developed a steady customer base over several decades by maintaining a consistent focus on gold and diamond jewellery collections that align with local demand.
Located in the commercial centre of Phusro, the new showroom will house bridal collections, lightweight gold designs for daily wear and curated diamond pieces. The expansion aims to make the brand’s products accessible to a wider customer group while continuing the approach followed at the Chas outlet.
“This showroom is not just a milestone—it’s an emotion. A tribute to the man who built the foundation of trust and elegance,” said a family spokesperson during the inauguration, referring to Gopal Ji Rastogi.
The launch event was attended by members of the local community, business partners and family associates. According to the family, the new location represents continuity, and they remain focused on maintaining the standards set by earlier generations.
With its second outlet now operational, Gehna Sang Jevar looks to further strengthen its presence in Bokaro while continuing to be managed as a family-run business with strong regional ties.
Retail Jeweller India News
