The activity was held in a prominent residential society, and its residents were invited to visit the brand’s newly launched store in the city. The brand aims to build trust and visibility through both product offerings and socially responsible activities
Indore: DC Jewellers recently held a blood donation camp in Indore, aligning the initiative with its CSR efforts under the banner ‘Raktadan Mahadaan’. The camp was organized in collaboration with a local NGO and witnessed participation from the nearby residential community and staff volunteers from the brand.
This initiative, which resulted in over 50 units of blood being collected, was supported by DC Jewellers through the distribution of silver articles and appreciation certificates to donors. The activity was held in a prominent residential society in Indore.
Speaking about the event, Mohit Soni, Business Head of DC Jewellers, said, “The purpose was to participate in a meaningful community initiative and to support a cause that addresses a vital need. This also gave us an opportunity to engage directly with the local residents.”
According to the company, the CSR initiative has helped reinforce DC Jewellers’ image as a brand involved in community welfare alongside its commercial operations. Residents from the society where the camp was held visited the brand’s new showroom and acknowledged the brand’s efforts.
Vikas Kataria, Director of DC Jewellers, said, “This kind of initiative strengthens the connection between the brand and the people. It allows us to be seen as more than just a jewelleryretailer.”
The company said that more CSR and community engagement plans are in the pipeline. The jeweller aims to continue contributing to society through similar efforts, particularly in cities where it is expanding.
Founded in 1920 in Ratlam, where it runs its flagship store, DC Jewellers is now present in Indore as well with its recently launched second store.The brand aims to build trust and visibility through both product offerings and socially responsible activities.
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