The inaugural episode features singer-songwriter and music producer Shakthisree Gopalan in conversation with RJ Mercy John. The initiative is part of GRT’s broader effort to engage meaningfully with audiences beyond the traditional retail environment
Chennai: GRT Jewellers has ventured into the world of audio story-telling with the launch of its maiden podcast series, ‘Born to Sparkle’. The series celebrates women leaders who have dared to dream big, break barriers, defy expectations of society and carve their own paths.
The inaugural episode features singer-songwriter and music producer Shakthisree Gopalan in a heartfelt conversation with RJ Mercy John. Framed around the question, “What’s the one piece of advice you’d give young women chasing their spark?”, Gopalan’s response—centred on themes of self-love, strength, and the fearless embrace of one’s identity—sets the tone for what listeners can expect from the series, which promises heartfelt stories, personal revelations, and a celebration of feminine strength that aligns with the brand’s core philosophy.
According to the brand’s promotions on social media, the podcast aims to offer listeners a space for inspiration and reflection through authentic conversations with women leaders who continue to shine in their own right. ‘Born to Sparkle’ is part of GRT’s broader effort to engage meaningfully with audiences beyond the traditional retail environment.
The first episode of the series is now streaming on YouTube, with more episodes expected in the coming weeks.
As part of its branding efforts, GRT recently made headlines by setting a Guinness World Record for designing the world’s heaviest gold earrings, weighing an impressive 3.5 kg. These jhumkas, crafted from 22kt gold, celebrate South India’s cultural heritage.
Founded in 1964, GRT Jewellers is a jewellery retailer with 62 showrooms across India and one in Singapore. The brand offers a diverse selection of gold, diamond, silver and platinum jewellery.
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