After a series of engaging activities, the celebrations will conclude with a lucky draw on May 1, in which three winners will get all-expenses-paid trips to Paris, Sri Lanka and Dubai. The brand reported an uptick in sales, thanks to the campaign
Nagpur: Batukbhai Sons Jewellers is celebrating the first anniversary of its new store in Shankar Nagar, Nagpur, launched last year, with a month-long campaign designed to increase visibility, engage clients and showcase its curated jewellery collections.
To create an unforgettable in-store experience, a flash-mob-style fashion show took place across all three floors of the store. Models walked through the store and outside its open entrance, drawing attention from both shoppers inside and people passing by, even halting traffic. The celebrations also included a live band, Polaroid photography stations with instant framed photos for visitors, and nail art stations. The store also held a 5 kg gold bar challenge, inspired by global trends, where customers could attempt to manoeuvre a gold bar out of its box to win hampers and other prizes.
“This campaign was designed to increase awareness about our second store at Shankar Nagar while reinforcing our brand’s position in the market,” said Mohit Sheth, Partner, Batukbhai Sons Jewellers. “The footfalls we saw and the testimonials from our clients confirmed the campaign’s success. Despite the current market challenges, we saw a 50% growth in sales this April compared to last year, and as a group, we recorded a 40% year-on-year growth.”
As the campaign comes to a close on May 1, an eagerly awaited lucky draw will be streamed live on Instagram and Facebook, allowing wider participation. All customers who made purchases in April received a unique coupon number via WhatsApp, enrolling them automatically into the draw. Ensuring a personal touch, winners will be selected either by clients present in-store or by invited family elders. Three lucky couples will win all-expenses-paid trips to Paris, Sri Lanka and Dubai, marking an exciting conclusion to the anniversary celebration.
To further enhance outreach, invitations and hampers were distributed across the city through a 360-degree campaign including hoardings, newspaper ads, social media, and even door-to-door visits by the store’s team. Special hampers were also sent to long-time well-wishers and loyal customers, with invitations extended to clients who hadn’t visited the store earlier. A new range of jewellery was displayed in-store, with focus on unique, designer-led pieces across different categories.
Batukbhai Sons Jewellers has its flagship store in Dharampeth, Nagpur, and a second retail outlet at Shankar Nagar in the same city. The brand remains committed to providing distinctive jewellery experiences rooted in long-standing client relationships.
Retail Jeweller India News
