North India holds significance within the jewellery market due to a large population with established jewellery-buying habits and cultural links to ceremonial wear
New Delhi: Lab-grown diamond jewellery brand Aukera has entered the North India market by launching two new stores located at Gurugram and Noida. With this, Aukera now operates 10 stores across Bengaluru, Hyderabad and the National Capital Region (NCR), marking continued expansion in the lab-grown diamond jewellery sector.
The new stores are located at Good Earth Mall, Sector 50, Gurugram, and Wave One Mall, Sector 18, Noida. These locations cover 1,500 sq. ft and 2,000 sq. ft, respectively. The store layout follows Aukera’s format, focusing on product presentation. The jewellery range includes solitaire engagement rings, wedding sets, necklaces, earrings, the brand’s ‘Echoes of Choice’ line, and the ‘Infinity Diamond’ collection launched for Akshaya Tritiya, which includes a diamond referred to as ‘no dosham’.
Speaking at the launch, Lisa Mukhedkar, Founder and CEO of Aukera, said, “Expanding in the North region is a key strategic priority for our brand. NCR is a vibrant community of trendsetters and home to a style-forward audience that appreciates both tradition and innovation. We are proud to showcase our craftsmanship, unique designs and high-quality lab-grown diamonds in this region through curated product lines that blend style, sophistication, and quality. With ambitious expansion plans, we aim to rapidly grow our network of stores in Delhi NCR, carving out a niche for ourselves in this dynamic market.”
North India holds significance within the jewellery market due to a large population with established jewellery-buying habits and cultural links to ceremonial wear. The region provides scope for customer interaction and business development. The new store locations are aligned with markets focused on goods in the lifestyle segment. The new outlets also offer IGI-certified products that meet international standards for traceability and grading.
Aukera is a prominent brand in the precious jewellery space, specializing in jewellery made with lab-grown diamonds. The brand is reshaping the precious jewellery market in India by offering a wide selection of designs crafted with high-grade diamonds, priced to offer value. Aukera currently has 10 stores across Bengaluru, Hyderabad and New Delhi.
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