A series of three digital films are being released through April and May 2025, each depicting a different scenario
Pune: Gargi by PN Gadgil & Sons has launched its new brand campaign titled ‘The Ultimate Cheat Code’, positioning jewellery as a gifting solution for situations where an apology alone may not be enough.
The campaign addresses common situations such as forgetting an anniversary, taking a sibling’s belongings without asking, or missing a promised call. Through this concept, Gargi presents jewellery as a way to make amends.
A series of three digital films are being released through April and May 2025, each depicting a different scenario. The first film is already live on YouTube, Instagram, Facebook, and major Marathi entertainment channels including Star Pravah, Sony Marathi, and Colors Marathi. The campaign is also being shown in cinemas across Pune, New Delhi, Indore, Nagpur, Thane and Vashi.
Commenting on the campaign, Aditya Modak, Co-founder of Gargi, said, “In today’s world, how we make amends has evolved. It’s not just about saying sorry but showing up with something that reflects thought and intent. The Ultimate Cheat Code captures this shift with wit and emotion, reminding people that sometimes, a thoughtful gift speaks louder than words.”
Gargi, under the P. N. Gadgil & Sons umbrella, has built a presence in the fashion jewellery segment. The brand is available in over 4000 PIN codes and has retail stores in Pune, Thane, Indore, Aurangabad and Delhi NCR. Through collaborations, seasonal collections and the new campaign, Gargi is continuing to focus on gifting-led messaging and reach.
Retail Jeweller India News
