The event allowed the brand to introduce its latest designs of polki and diamond jewellery to a diverse audience in a fashion-forward setting. The brand’s jewellery was showcased in the ramp walk, and it could also connect with potential customers
Jaipur: JKJ Jewellers recently showcased its latest designs at the prestigious Jaipur Times Fashion Week. The event, which brought together a diverse audience, provided the perfect platform for the brand to introduce its latest designs of polki and diamond jewellery.
“Jaipur Times Fashion Week provided a great gathering and social platform for us to showcase our creations,” said Krishna Mausun, Director, JKJ Jewellers. The show featured models adorned in JKJ Jewellers’ latest polki and diamond pieces, with the jewellery taking centre-stage during the ramp walk. “We launched our new collection at this event, which was an exciting opportunity to interact with a new audience and introduce our designs to a larger, more diverse group of people,” Mausun added. “Our jewellery played a key role in the ramp walk, and it was important for us to present our pieces in this fashion-forward setting.”
The collection, which was well-received by the attendees, focused on showcasing the brand’s signature style while offering fresh and innovative designs. The event provided a perfect environment to connect with potential clients and gain insights into the evolving tastes of the market. “We were able to meet new people, expand our client base, and gather valuable feedback for future designs,” Mausun noted.
By participating in the Jaipur Times Fashion Week, JKJ Jewellers not only gained visibility on a national platform but also reinforced its presence in the competitive jewellery market. “The visibility gained from this event was significant, as it reached audiences across India,” said Mausun. “We were able to introduce our new collection to a wider market, which is crucial for the growth of our brand.”
While the impact of the event on sales is yet to be fully realized, Mausun expressed confidence that the collaboration would have a lasting effect on customer engagement. “We’ve already received enquiries about our new collection, and while sales takes time, we are optimistic about the long-term benefits of this exposure,” he explained.
In addition to participating in the fashion event, JKJ Jewellers also focused on enhancing its online presence. “We have an e-commerce platform where customers can easily purchase jewellery with the same trust and quality that they would expect from us in-store,” Mausun stated.
Overall, the Jaipur Times Fashion Week proved to be a valuable association for JKJ Jewellers. “The event was a great success for us,” Mausun said. “It allowed us to connect with people, share our designs, and grow our brand.”
Established in 1868 in the small town of Ratangarh, the eight-generation-old legacy brand JKJ Jewellers has a rich history. In 1983, the brand began exporting traditional Rajasthani jewellery to the UAE and other countries. The first JKJ store was opened in 1996 on M I Road, Jaipur and today, the brand operates four stores across the same city.
Written by Achal Chaubey
Retail Jeweller India Exclusive
