The campaign tells the story of a mother and daughter, highlighting the importance of home, love and meaningful rituals
Thrissur: Leading jewellery retailer Kalyan Jewellers is celebrating the spring festival Gudi Padwa with a digital campaign featuring brand ambassador Pooja Sawant. The campaign highlights the themes of new beginnings, prosperity, the warmth of home and the enduring bonds that connect people across time and distance.
The campaign tells the poignant story of a mother and daughter. Sawant portrays a daughter concerned about entering a new phase of life without her mother’s presence. Her mother reassures her with a specially curated Gudi Padwa gift box, which includes festive items and a Kalyan Jewellers mangalsutra bracelet, representing love, connection and lasting support. This piece is meant to serve as a reminder that love transcends boundaries, continuing through rituals and heirlooms.
Kalyan Jewellers’ campaign reflects the brand’s global approach – preserving tradition while evolving with contemporary stories. With its growing international presence, Kalyan Jewellers ensures that every bride, regardless of location, has access to its craftsmanship and jewellery services.
Notably, Gudi Padwa signifies the arrival of spring and the reaping of rabi crops. The festival is linked to the day on which the Hindu god Brahma created time and the universe. It also marks the start of the new year for Marathi and Konkani Hindus, and is celebrated in and around Maharashtra, Goa & Daman.
Headquartered in Thrissur in Kerala, Kalyan Jewellers is one of the largest jewellery retailers in India with a presence in the Middle East and the USA. It has 340+ showrooms across India, the USA and the Middle East.
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