Sona Chandis all set to dazzle as official crown partner for Miss Universe India 2025 pageant

The announcement was made at an event during Miss Universe 2024 Victoria Kjær Theilvig’s recent visit to India, where Sona Chandis unveiled its exclusive crown design for Miss Universe India 2025 digitally and gained visibility at a national level

Kanpur: Sona Chandis Jewellers has been named as the official Crown Partner for the prestigious Miss Universe India 2025 pageant. As part of the collaboration, the jeweller played a significant role at the Meet & Greet and press conference with Miss Universe 2024, Victoria Kjær Theilvig, who was in India to promote the event recently. At the event, Sona Chandis unveiled its exclusive crown design for Miss Universe India 2025 digitally and gained visibility at a national level.

Rajendra Agarwal, Owner of Sona Chandis Jewellers, explained the insight behind the partnership, saying, “We wanted to attract the younger crowd and create something new. The opportunity came when we were in New Delhi and were approached to design a crown for Miss Universe India. After a couple of months of hard work, we finalized the design and are now thrilled to be a part of this prestigious event.”

Only one crown will be awarded to the winner of Miss Universe India 2025, therefore the jeweller has created a single elegant crown featuring aquamarine, lab-grown diamonds and uncut diamonds.

The Meet & Greet event and press conference not only introduced the crown but also served as an important platform for Sona Chandis to reach a wider audience. “This partnership will provide a strong platform for our brand across India,” said Agarwal. “We expect significant digital visibility and engagement, particularly with the younger audience, as Miss Universe has a vast following globally. We aim to increase our brand’s visibility five times and target at least 50% growth among the younger demographic.”

Sona Chandis is also set to launch a new jewellery collection inspired by the Miss Universe India event, which will be worn by the 51 finalists. This collection will feature unique designs, in line with the brand’s commitment to innovation and enhancing its appeal for modern consumers.

With its expanded presence in the jewellery market and a focus on creating meaningful partnerships, Sona Chandis Jewellers is poised to further solidify its reputation as one of the most prominent jewellery brands in Uttar Pradesh. Founded in 1994 by Roop Chandra Agarwal, Sona Chandis began as a 1,200 sq. ft. showroom in Kanpur. Today, it has expanded into a 15,000 sq. ft. jewellery haven, making it one of Uttar Pradesh’s largest and most prestigious jewellery brands.

Written by Achal Chaubey

Retail Jeweller India Exclusive