The collection aims to celebrate self-love and the inner beauty that shines from within and impacts the world around us
New Delhi: Aulerth, a multi-designer house for couture-inspired, consciously crafted jewellery, has launched its latest collection, ‘Mehr’, in collaboration with renowned designer Suneet Varma. This collection is an expression of self-love, celebrating the inner beauty that shines from within and impacts the world around us.
The ‘Mehr’ collection takes inspiration from the Taj Mahal, a symbol of eternal love. It blends the grandeur of Mughal architecture with the intricate artistry of Indian craftsmanship, creating jewellery that goes beyond fleeting trends. With Suneet Varma’s signature blend of elegance and modernity, each piece represents self-celebration and grace.
Vivek Ramabhadran, Founder & CEO of Aulerth, said, “It is wonderful to launch a new collection with Suneet Varma. In this collection, you will see designs intricately cut in ornate Mughal-inspired shapes, yet retaining lightness for comfort. The collection, titled ‘Mehr’ (which means the sun and love), carries the message of ‘Self-love, Selflessly’ – by celebrating the inner radiance that resides in us, which reminds us that we are enough for ourselves, thus rendering the most precious gift of ‘self-love’. But, also with a deeper understanding that it’s the same radiance in others as well, and we are no different from others in an absolute sense; and hence ‘self-love’ in a very selfless way.”
Suneet Varma said, “I am truly overwhelmed by the love and appreciation our last collaboration received, and it brings me immense joy to once again join hands with Aulerth for ‘Mehr’. This collection is very close to my heart—an ode to self-love, timeless elegance, and the enduring beauty of Indian craftsmanship. ‘Mehr’ is not just jewellery; it is a celebration of the radiance within us all. I hope it resonates with everyone who wears it, just as it did with me while creating it.”
Crafted from consciously reclaimed metals and adorned with semi-precious gemstones, the ‘Mehr’ collection breathes life into jewellery with meaningful stories. Featuring pearls, aquamarines, and reimagined Kundan work, each piece symbolizes warmth, affection and self-worth.
The collection offers a range of jewellery, including necklaces, earrings, rings, bangles, bracelets, maangtikas, and statement cuffs. Prices for the jewellery range from Rs 4,000 to Rs 55,000, making it both accessible and aspirational.
Aulerth has sought to redefine the concept of preciousness. It is known for unique eco-friendly programmes such as Aulerth Loop, which allows one to rent jewellery for two weeks before returning it. This model not only promotes a circular luxury lifestyle but also caters to the discerning tastes of modern buyers.
In the past, Aulerth has collaborated with designers such as JJ Valaya and Shivan & Narresh, and Tribe Amrapali, crafting high-fashion, conscious jewellery that resonates with those who believe in both style and sustainability.
Aulerth has stores in New Delhi, Gurugram, Hyderabad and Bengaluru, and also retails through designer stores such as JJ Valaya, Shivan & Narresh, Suneet Varma, Aza Fashions, Ogaan, Ensemble and Elahe in several cities.
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