The partnership promoted endurance, resilience and wellness -the marathon elements that align with the brand’s philosophy
Pune: On February 16, 2025, the Pune Maha Marathon was flagged off with PNG Jewellers as the official jewellery partner. The event, which drew participants from all over India, celebrated endurance, resilience and the spirit of fitness, values that resonate with PNG Jewellers’ brand philosophy. It was also representative of the brand’s historic journey, similar to that of a marathon runner.
Hemant Chavaan, Head of Marketing, E-commerce, and CSR at PNG Jewellers, explained the inspiration behind the partnership, saying,“As a brand, PNG Jewellers has always believed in endurance and perseverance, qualities that are also inherent in a marathon. With a history spanning almost two centuries, our journey has been defined by resilience, much like the spirit of every marathon runner.”
PNG Jewellers engaged with participants and spectators long before the marathon took place. Through digital media campaigns, exclusive promotions and social media activations, the brand ensured that its presence was felt across various platforms. “We worked to engage customers via promotions and branding efforts across digital and outdoor media, contributing to the overall success of the event,” added Chavaan.
The partnership provided PNG Jewellers with significant visibility. The event reached participants from across Pune and beyond, creating a deeper connection with the brand’s target audience. Chavaan noted, “This collaboration reinforced our presence not just in Pune but across the metro cities. It helped us strengthen relationships with customers, employees and the local community.”
As the jewellery partner, PNG Jewellers also created opportunities for meaningful interactions with marathon-goers. Through exclusive offers, on-ground experiences and digital engagement, the brand reached out to a broad spectrum of people, including fitness enthusiasts and families. “Our aim was to make meaningful connections, bringing together diverse groups of people,” Chavaan explained.
Having been involved in similar events in the past, PNG Jewellers continues to showcase its commitment to promoting fitness and wellness, with plans for future marathons. “We are already preparing for another marathon in Akola, where we will be the sole sponsor,” said Chavaan.
PNG Jewellers operates a total of 50 retail outlets in Maharashtra and has announced plans to open more stores in the State by fiscal year 2026. In addition to its presence in Maharashtra, the brand has a store in Goa and one in California, USA.
Written by Achal Chaubey
Retail Jeweller India Exclusive
