De Beers Jewellers appoints Henry Jun Liu as new chief marketing officer  

Henry Jun Liu, with over 20 years of marketing experience, joins De Beers as CMO after leading marketing at Tiffany & Co 

Mumbai: De Beers Jewellers has appointed Henry Jun Liu as its new Chief Marketing Officer (CMO) to lead the luxury brand’s global marketing strategy and support its ambitious growth objectives. Liu, who brings over 20 years of international marketing experience, including eight years in luxury jewellery, will be based at the company’s London headquarters and join the De Beers executive committee. 

Before joining De Beers, Liu served as Senior Director of Global Marketing at Tiffany & Co. in New York, where he played a pivotal role in developing signature experiential events, high-profile exhibitions, and concept stores. Notably, he oversaw the historic opening of Tiffany’s The Landmark store on Fifth Avenue. Liu’s career spans key marketing positions in Shanghai, Toronto, and New York with companies such as McCann-Erickson, Procter & Gamble, and Estée Lauder. 

Céline Assimon, CEO of De Beers Jewellers, expressed excitement over Liu’s appointment. “I am thrilled to welcome Henry to our team. His global experience and expertise will be invaluable as we drive De Beers forward in our next phase of growth. I look forward to collaborating with Henry to further elevate our brand,” she said. 

Liu, reflecting on his new role, commented: “It’s an incredible honour to join De Beers Jewellers, a uniquely creative House with extraordinary potential. De Beers is renowned worldwide for its artistry in high jewellery and exceptional diamonds. Our goal is to ensure that all collections are recognised and cherished globally. I look forward to shaping a narrative that resonates with today’s luxury consumer while honouring the brand’s rich heritage.” 
 
Retail Jeweller India News