Solitario enters Malaysia with flagship lab-grown diamond store at Kaula Lumpur 

Following success in Dubai, this new store is the next step for the brand with Shreya Gems leading operations. Located within the Seibu shop-in-shop at the TRX Exchange Mall, the 1,000-square-foot store marks a significant step in the brand’s international expansion 

Kuala Lumpur: Solitario, India’s premier luxury lab-grown diamond brand, has officially opened its first flagship store in Malaysia. Located within the prestigious Seibu shop-in-shop at the TRX Exchange Mall in Kuala Lumpur, the 1,000-square-foot store marks a significant step in the brand’s international expansion. 

As the global jewellery market increasingly shifts towards sustainable luxury, Solitario has rapidly emerged as a leader in the lab-grown diamond sector. The Kuala Lumpur opening follows the brand’s successful launch in Dubai, reflecting the growing demand for ethically sourced, high-quality diamonds while tapping into new markets in the APAC region. 

Shreya Gems, which has acquired the franchise rights for Solitario Diamonds in Malaysia, will lead operations in the country. The Malaysian venture will be managed by industry veterans Purav Shah and Krunal Mehta, who bring extensive experience in luxury retail and contemporary jewellery design. 

Ricky Vasandani, CEO of Solitario, expressed excitement about the new store, saying, “We’re thrilled to introduce our lab-grown diamonds to Malaysia. This market holds great promise, and we anticipate a 100% growth in the coming years. We aim to offer timeless designs and an unmatched shopping experience that combines sophistication with sustainability. Malaysia will play a crucial role in our vision to redefine luxury in the diamond industry.” 

Solitario’s new Kuala Lumpur store will cater to a growing segment of eco-conscious consumers, particularly younger buyers who seek sustainable options without compromising on quality or design. The store will offer a curated collection of lab-grown diamond jewellery, including engagement rings and bespoke pieces, all crafted with the brand’s renowned quality and craftsmanship. The store’s design promises an immersive, luxurious shopping experience, emphasizing the brand’s commitment to sustainability and sophistication. 

Purav Shah, Managing Director of Shreya Diamonds, highlighted the growing consumer shift towards lab-grown diamonds, noting, “Consumers today seek jewellery that reflects their values, and Solitario’s designs combine contemporary trends with a commitment to sustainability. As demand for lab-grown diamonds continues to rise, we remain dedicated to staying at the forefront of design and luxury.” 
 

The Retail Jeweller India News