The campaign features ‘Dhani Gyaani’ promoting digital gold, encouraging women to embrace financial independence and redefine security through smart investments
Kolkata: Everlite by Senco has unveiled its latest Dhanteras campaign ‘Glow Karo, Grow Karo’ featuring actor Sauraseni Maitra. Known for her dynamic screen presence, Maitra portrays ‘Dhani Gyaani’, a savvy character who encourages both women and men to make intelligent financial decisions while enhancing their personal style.
The campaign centers on Dhani Gyaani, a modern woman who balances financial savvy with fashion. In a playful exchange with her reflection, Dhani humorously prompts viewers to consider why they hesitate to grow when they can also glow. Promoting digital gold as a wise investment, she urges women to embrace financial independence and take bold steps toward securing their futures. The campaign highlights gold not just as a valuable asset but as a means for women to illuminate their paths and redefine financial security. As Dhani states, “Grow karoge, tabhi toh glow karoge!”
Through this initiative, Everlite aims to make investing in gold exciting and accessible for today’s empowered women. Joita Sen, Director of Senco Gold & Diamonds, expressed her enthusiasm for the campaign, stating, “At Everlite by Senco, we believe true empowerment comes when women take control of their style and financial future. This Dhanteras, we’re encouraging women to invest smartly, grow confidently, and shine brightly—because glowing starts with growing.”
Everlite is a jewellery brand under Senco Gold & Diamonds, focused on modern and stylish pieces with contemporary design. The brand offers a diverse range of jewellery, including rings, necklaces, and earrings. Everlite’s marketing campaigns often feature engaging personalities, showcasing a vibrant approach to jewellery that resonates with today’s dynamic lifestyle and values.
Senco Gold & Diamonds runs operations of Sennes, Ahem and Everlite under the banner of ‘House of Senco’. Sennes deals in lab grown diamonds and leather bags. In a recent update, the brand conveyed that it is set to introduce its collections of lab-grown diamond jewellery, perfumes and premium leather bags to the Indian market following a successful debut at Milan Fashion Week. This launch aims to combine global luxury standards with India’s rich artisanal craftsmanship, reflecting the growing influence of Indian artistry in the international luxury sector. Ahem is about men’s jewellery retail.
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