It has introduced the #Abki_Baar_Aapke_Liye_Shop & Win a Car campaign, where customers can win one of over 100 cars by purchasing diamond, platinum or solitaire jewellery
Guwahati: KISNA Diamond and Gold Jewellery has launched its first exclusive showroom in Guwahati, Assam, located on S.C. Road, Athgaon. This opening marks the company’s 48th exclusive showroom across India. The inauguration had prominent attendees including Ghanshyam Dholakia, Founder and Managing Director of the Hari Krishna Group, and Parag Shah, Director of KISNA.
To celebrate the opening, KISNA has introduced the #Abki_Baar_Aapke_Liye_Shop & Win a Car campaign, where customers can win one of over 100 cars by purchasing diamond, platinum, or solitaire jewellery worth Rs 20,000 or more, or gold jewellery worth Rs 50,000. Such campaigns have become a staple of the brand’s marketing strategy for every store launch.
Ghanshyam Dholakia emphasized the significance of the launch coinciding with Diwali, stating, “We are proud to offer consumers in Guwahati a jewellery collection that captures the spirit of the season. This expansion aligns with our vision of ‘Har Ghar KISNA,’ making every woman’s dream of owning diamond jewellery come true.”
Parag Shah expressed excitement about the showroom opening, highlighting the festive collection designed to enhance celebrations. “KISNA is here to make this festive season sparkle,” he noted.
Franchise partner Dilip Prasad shared his enthusiasm for bringing KISNA to Guwahati, promising an exceptional shopping experience with a diverse jewellery selection and personalized services.
As part of its community engagement, KISNA also organized a tree plantation drive and a food distribution event for the underprivileged during the launch.
The brand has ramped up its efforts to expand its retail presence recently, with entries into different State markets. The brand recently inaugurated an exclusive showroom in Bhopal, marking its entry into a new market.
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