Expanding beyond its signature lab-grown diamonds, Solitario introduced pieces featuring emeralds, rubies and sapphires, catering to consumers who seek to balance glamour and sustainability
New Delhi: Leading lab-grown diamond jewellery brand Solitario captivated audiences at the recently concluded Lakme Fashion Week with the launch of its exclusive festive collection, showcasing coloured lab-grown diamond jewellery. Expanding beyond its signature lab-grown diamonds, Solitario introduced pieces featuring emeralds, rubies and sapphires, catering to modern consumers who seek a fine balance between glamour and sustainability.
To debut this collection, Solitario collaborated with London-based designer Salita Nanda, enhancing her couture line with the brand’s luxurious touch. The brand worked in close coordination with the designer to curate a collection complementing her designs.
Ricky Vasandani, CEO of Solitario, stated, “Jewellery should reflect values that resonate with today’s mindful consumers. This platform allowed us to showcase the future of luxury that combines ethics, aesthetics and accessibility.”
By featuring lab-grown diamonds on one of India’s most prestigious runways, Solitario aims to push the boundaries of sustainable luxury in the high-fashion arena.
Solitario began with a single store in Pune in 2023, and has been growing at an average of 25% year-over-year. The brand operates in over seven countries and 21 cities currently. Its recent marketing activity ‘Bling Better India Tour’ reinforced its commitment to ethical luxury. Retail Jeweller India News
