Mia by Tanishq engages festive buyers with ‘Mia Disco’ by paying homage to the 70s-inspired jewellery 

Mia by Tanishq’s ‘Mia Disco’ collection celebrates the glamour of the 1970s disco era with modular 14k and 18k gold pieces and diamonds. The collection, featuring bold designs inspired by disco balls and strobe lights, offers versatile styling for festive occasions.    

Mumbai: As the festive season approaches, Mia by Tanishq, one of India’s leading fine jewellery brands, has introduced the ‘Mia Disco’ Collection, inspired by the vibrant energy and glamour of the 1970s disco era. 

Crafted from 14k and 18k gold, along with diamonds, the collection blends retro charm with modern chic, designed to bring a radiant allure to any festive occasion. Featuring modular jewellery, the pieces allow for versatile styling, making it easy for women to transition from day to night with ease. With bold geometric shapes, intricate mesh details, and playful charms, each item is designed to make a statement. 

Key highlights include dazzling danglers adorned with disco motifs and fringes, perfect for layering or wearing solo. The collection’s shimmering necklaces and earrings draw inspiration from disco balls and strobe lights, ensuring wearers stand out at any event. 

Shyamala Ramanan, Business Head of Mia by Tanishq, commented on the launch, saying, “This festive collection embodies the glitz and joy of the disco era, offering pieces that are lightweight, fluid, and versatile. Our designs seamlessly transform to match any mood, capturing the spirit of self-expression that defines this iconic era.” 

To celebrate the launch, Mia is offering up to 20% off select items until October 31, 2024. Discounts vary based on purchase amounts, making it an ideal time for both personal indulgence and gift-giving. 

The brand has also unveiled incentives as customers can now enjoy a flat 10% off on making charges for plain gold jewellery and a flat 20% off on silver purchases. With prices starting at Rs. 4,999, the ‘Mia Disco’ Collection features a variety of earrings, pendants, and neckpieces, available at all Mia stores and online from the brand website. 
 

Retail Jeweller India News