CaratLane partners with Moneyview to bring low-cost, digital gold investments to India’s festive buyers  

The offering meets the needs of India’s tech-savvy consumers by seamlessly integrating with Moneyview’s SuperApp and promoting gold as a versatile, future-ready investment. 

Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has partnered with financial services platform Moneyview to introduce a new Digital Gold investment offering. This collaboration aims to simplify gold investments by providing consumers with an intuitive platform to buy, sell, and store gold digitally. 

Through this partnership, CaratLane will offer high-quality 24k gold that is guaranteed for purity and transparency. This initiative addresses the traditional barriers associated with gold investments, such as high entry costs and storage issues, making it easier for a broader range of customers to invest in gold. 

Digital gold allows for fractional ownership, reducing the financial burden typically linked to traditional gold investments. With a low entry ticket size, it presents an appealing savings option for many, particularly as the festive season approaches—a time when gold purchases traditionally surge. 

Sushma Abburi, Chief Business Officer of Moneyview, highlighted the significance of this partnership, “As we expand our multi-product journey, we aim to provide diverse savings and investment options for our customers. Our collaboration with CaratLane offers a trusted and accessible gold investment solution that aligns with the needs of India’s digital consumers. This initiative comes at an opportune moment with the festive season, ensuring our customers have more choices to secure their financial future.” 

Atul Sinha, Chief Operating Officer of CaratLane, emphasized the goal of the digital gold venture, “We aim to provide a simpler, cost-effective solution for consumers looking to buy and gift gold for future jewellery purchases. This partnership will allow digital gold buyers the option to redeem their gold for exquisite jewellery, enhancing the value we offer to Moneyview’s customers.” 

This new offering enhances Moneyview’s SuperApp, integrating flexible digital gold investments while reinforcing the brand’s commitment to delivering a wide range of innovative financial solutions in one convenient platform. The partnership positions both companies to redefine the digital gold investment landscape in India, providing a trusted and hassle-free experience for consumers.