Both the initiatives are a part of the #TeriRoshniHunMein Campaign, which the brand had launched in 2022
Kanpur– In line with its tradition of community support, KISNA has recently donated sewing machines to empower women and foster their creativity and craftsmanship. This initiative reflects the brand’s commitment to guiding positive change and spreading goodness.
Meanwhile, the Hari Krishna Group continues to make a difference through its Annual Blood Donation Drive. This year’s event was a testament to the group’s dedication to giving back, as it worked to brighten lives and support those in need.
Both KISNA’s and Hari Krishna Group’s efforts underscore their ongoing commitment to community welfare, with a focus on empowering individuals and supporting crucial causes.
Apart from the sentiment of benevolence, these initiatives do wonders for brand goodwill among the customer base. The brand is known for its social media presence with customer engagement activities at regular intervals. The brand, recently, was bestowed with the award for ‘The Best Social Media Contest’ at The Fura Retail Jewellers Award 2024. The brand has over 300K followers on Instagram which is an impressive feat for a jewellery brand. Such numbers ensure that any such promotional activity will reach a broad audience.
Both the initiatives are a part of the #TeriRoshniHunMein Campaign which the brand famously launched in 2022. The campaigns speak to the progressive Indian woman who often finds herself being questioned about the choices in life and uses her own resourcefulness to overcome any doubts. The campaign initially featured popular actor Nakuul Mehta who represents KISNA as a confidant to this modern woman. The campaign builds on the brand’s new identity and philosophy of enabling women to shine through every step of the way.
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