SGL Labs’ innovations in diamond certification set new standards at IIJS Premiere 2024

SGL Labs emerges at IIJS Premiere 2024 with groundbreaking innovations in diamond certification, led by CEO Jigar Vora (Booth No. Club 11M – Club – JWCC)

Mumbai: Amidst the vibrant ambiance of IIJS Premiere 2024 at the Jio World Convention Centre, SGL Labs stood out as a pioneer in the diamond industry, showcasing their latest breakthroughs in certification technology. Jigar Vora, CEO of SGL Labs (Booth No. Club 11M- Club – JWCC), interacted with The Retail Jeweller to unveil their cutting-edge innovations and discuss the evolving landscape of ethical practices in diamond certification.

Highlighting their newest advancement, Vora emphasized the pivotal role of their AI-powered technology in accurately discerning between natural and lab-grown diamonds. “Diamond certification has never been more crucial,” he noted, addressing the challenge of identifying lab-grown diamonds without specialized equipment. “Our AI technology achieves an impressive 98% accuracy rate, encompassing natural diamonds, lab-grown diamonds, simulants, CZs, and moissanites—all streamlined into one comprehensive system.”

Discussing SGL’s commitment to transparency and ethical standards, Vora underscored their longstanding dedication. “SGL has maintained rigorous standards since our inception,” he proudly stated. “Our latest initiative, sglcertified.com, represents a transformative step forward. It ensures that every certified diamond meets stringent international grading benchmarks, providing consumers with unparalleled trust and assurance in their purchases.”

Looking forward to IIJS Premiere 2024, Mr. Vora outlined a strategic shift in their objectives for the event. “Traditionally, our focus at such forums was on enhancing industry visibility and public relations,” he explained. “However, this year, our primary goal is to engage directly with buyers who prioritize authenticity and excellence in diamond acquisitions.”

He emphasized the accessibility of their certifications, catering even to diamonds as small as 0.08 carats, thereby offering comprehensive assurance to both retailers and consumers.

When discussing their outreach strategies, he detailed a comprehensive approach designed to educate and inform. “We’ve forged strategic partnerships with leading publications and launched extensive digital campaigns,” he elaborated. “Our aim is to enlighten consumers about the intrinsic value of SGL-certified diamonds and the rigorous protocols adhered to in our certification processes.”

Reflecting on SGL’s legacy, Vora attributed their success to unwavering adherence to international standards and ethical business practices. “Integrity has been the cornerstone of our operations from day one,” he affirmed. “Maintaining the highest grading standards and ethical conduct has solidified our brand’s reputation in the industry.”

Looking ahead with optimism, Vora expressed anticipation for the upcoming IIJS event and its potential impact. “Events like IIJS provide a vital platform for showcasing our innovations and engaging with industry peers,” he remarked.

“We anticipate a productive event and look forward to witnessing significant advancements in the diamond industry.”

Vora extended an invitation to industry stakeholders to explore sglcertified.com, emphasizing it as the definitive destination for diamonds that embody SGL’s unwavering commitment to excellence and integrity. As IIJS Premiere 2024 unfolds, SGL Labs continues to lead through innovation, setting new benchmarks in diamond certification and reinforcing its role as a trusted partner in the global diamond market.

Written by Achal Chaubey

Retail Jeweller India Exclusive