MK Jewels celebrates 25th anniversary with grand lucky draw and exclusive events 

A total of 25 winners were announced for the lucky draw, beyond which the brand also launched a heritage polki collection  

Mumbai — MK Jewels recently marked its 25th anniversary with a celebration streamed through a highly anticipated Instagram Live event. Held simultaneously at the brand’s key locations in Mumbai and Ahmedabad, the event featured a lucky draw, awarding generous prizes to 25 lucky winners. 

The prizes included 21 winners who received coupons worth ₹10,000 each, with 11 winners from Ahmedabad and 10 from Mumbai. Two winners were awarded coupons worth ₹50,000 each, one from each city. The grand prize, a ₹1,00,000 coupon, was awarded to one winner from each city, highlighting the brand’s commitment to rewarding its loyal customers. 

A total of 25 winners were announced for the lucky draw. Customers who made a purchase of ₹25,000 from the brand received one coupon entry into the raffle. This strategy incentivised higher spending and engaged a broader customer base, making the celebration inclusive and accessible. 

In addition to the lucky draw, MK JEWELS launched a special heritage collection, paying homage to its rich history and showcasing its expertise in crafting timeless jewellery pieces. A Father’s Day podcast featuring an insightful conversation between founder Ramchand Raimalani and his son, Kush Raimalani, celebrated the brand’s familial values. Additional activities planned for the year include further promotions, community engagements, and exclusive in-store events. 

The anniversary celebrations significantly increased in-store activity. The combination of the heritage collection launch, the lucky draw, and the potential to win valuable prizes drew a substantial increase in walk-ins. The requirement to spend ₹25,000 to participate in the raffle also boosted conversion rates, enhancing the overall shopping experience. 

The comprehensive anniversary celebration has significantly elevated MK Jewels’ brand value. By engaging customers through meaningful experiences and rewarding loyalty, MK Jewels reinforced its reputation as a trusted and cherished name in the jewellery industry. The celebration not only highlighted past successes but also positioned the brand for continued growth and deeper customer engagement, solidifying its market leadership. 
 
Retail Jeweller India News