Eternz bags pre-seed funding, seeks to attract global brands to India 

According to the company, the fresh capital will be used to expand its presence across the country and also to bring international jewellery brands to India 

Bengaluru: Eternz, a Bengaluru-based online jewellery marketplace, has secured $1.15 million in pre-seed funding led by Kae Capital, which totals approximately Rs 9.6 crore. The platform hosts various brands including GIVA, Angara, Kisna, Touch925, and more. 

Eternz intends to forge strategic partnerships with brands to amplify their distribution by connecting them with highly engaged customers. Currently, the company offers fashion and silver jewellery as well as gold jewellery. 

Participation in the funding round also came from Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab. 

With this infusion of capital, Eternz plans to expand its presence in urban India and establish partnerships with international brands to introduce them to the Indian market. Additionally, the company aims to launch a retail experience center to provide customers with a hands-on jewellery shopping experience. 

Founded in 2023 by Arthi Ramalingam, a former marketing lead at Udaan, Eternz serves as an online platform for both international and Indian jewellery brands, offering features like customization and personalization alongside direct sales. 

The founder and CEO highlighted the platform’s focus on addressing the trust and discovery challenges consumers often encounter when purchasing jewellery online, aiming to bridge the trust gap and facilitate seamless transactions. 

In the online realm, Eternz competes with established players such as BlueStone and Caratlane, as well as traditional jewellery chains like Tanishq that have ventured into the online space. 

Retail Jeweller India News