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Consciouscarats announces launch of its LGD sub-brand Ashth 



Consciouscarats announces launch of its LGD sub-brand Ashth

The sub-brand is poised to reshape the lab-grown diamond industry landscape, with the category expected to surge at a 14.8% CAGR over the next decade

Mumbai: Consciouscarats Private Limited has announced the launch of Ashth, its luxury lab-grown diamond jewellery sub-brand. The name “Ashth” is derived from the Sanskrit word “Ashtapailu,” symbolizing the eight sides of a diamond and their eight core values which includes the 4Cs of natural diamonds – colour, clarity, cut, and carat, and 4Cs of Ashth’s lab-grown diamonds – conscious practices, cost-effectiveness, craftsmanship, and creativity.

Lab-grown diamonds have been rapidly gaining traction in the market, with projected sales in India expected to surge at a 14.8% CAGR over the next decade. Ashth recognizes this paradigm shift and is poised to lead the charge in reshaping the industry landscape.

Mukesh Shah, Founder of Ashth, expressed his enthusiasm for the launch, stating, “Ashth represents a culmination of years of research and dedication to providing consumers with ethically sourced, environmentally friendly, and affordable alternatives in the diamond industry. We are excited to introduce Ashth as a beacon of excellence and integrity in the world of lab-grown diamond jewellery.”

Kaivan Shah, co-founder of Ashth, shared his vision for the brand, saying, “At Ashth, we aspire to redefine luxury by offering meticulously crafted lab-grown diamond jewellery that not only captivates with its beauty, but also aligns with modern values of sustainability and accessibility. Our goal is to make luxury accessible to all, while driving positive change in the industry.”


The signature Ashth Diamond is a testament to the brand’s commitment to excellence. Featuring a distinctive Ashth octagon shape with a brilliant cut boasting 97 facets, the diamond showcases a hearts pattern visible from the bottom and arrows pattern from the top, symbolizing both the eight sides of a diamond and their core values.

The Ashth Collection offers an extensive array of exquisite jewellery, including rings, earrings, necklaces, pendants, bracelets, and bangles. Their promise encompasses versatility in designs and styles, a 75% lifetime buy-back guarantee, round-the-clock support and assistance, IGI Certifications and customization options, and fast and reliable shipping services.

Retail Jeweller India News 

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