CaratLane introduces digital gold investment for omnichannel purchases

The offering enables jewellery customers to easily turn digital gold into physical gold at any CaratLane store, thus facilitating an easy and smooth gold investment process 

Mumbai: CaratLane has entered the realm of digital gold investment with a service provider brand. The technology provides a one-stop-shop solution to retail customers. It simplifies gold deposits, financing, and EMI gold and silver purchases.  

This tie-up will now enable customers to easily turn digital gold into physical gold at any Caratlane store, thus facilitating an easy and smooth gold investment process through a payment feature by the service provider.

Expressing enthusiasm about the partnership, Avnish Anand, Chief Executive Officer at CaratLane, said, “The whole point of building the digital gold business is to provide a simpler cost-effective solution to consumers who buy and gift gold for future jewellery purchases.  Today most such customers buy gold coins.”

“This partnership can give those digital gold buyers an option to redeem that gold for beautiful jewellery. We feel that We can combine our capabilities and provide a wonderful experience and great value to such consumers. We are very excited, as this is very similar to the digitisation of payments. We have seen how that has transformed consumer behaviours in this country. We are aiming to do something similar in the jewellery space,” Anand added. 

Retail Jeweller India News